Seven Keys for Successful Domain Management

The world of domains continues to change at an alarming pace. In the last several years, there has been a proliferation of new top-level internationalized domain names (IDNs), many new second-level and thirdlevel country code top-level domain (ccTLD) offerings, not to mention the launch of hundreds of new generic top-level domains, as part of ICANN’s New gTLD Program.

For companies with a global presence, managing an international domain name portfolio has become an increasingly complex challenge and administrators are forced to make important daily decisions about where, when and how to register domain names.

Although domain names are often managed in a manner similar to trademarks, the complexities associated with domain names are far more intricate. Unlike trademarks, domain name restrictions and requirements change rapidly, often making it difficult to stay abreast of these occurrences.

Simply put, without a defined set of guidelines, a clear corporate domain strategy cannot exist. In order to provide guidance to those managing domain portfolios, this document is designed to provide a practical approach to registering and protecting the corporate asset of domain names.