Creating the Right Strategy for Your Corporation

As the Internet domain namespace opens up to an unlimited number of new Top-Level Domains (TLDs), global corporations will gain unprecedented opportunities to operate their own “islands” on the Internet and capitalize on many branding and security opportunities. But risks abound, too: TLDs could be sought by organizations with competing trademarks, resulting in lost traffic and brand degradation. Additionally, the new TLDs may offer fertile ground for cybersquatting and other brand
abuses.