Double-edged strategy: Managing trademark and domain portfolios

There are more than 80 million active trademarks worldwide and over 350 million active domain name registrations. Both trademark and domain registrations have seen significant growth year over year.

This consistent growth reflects the profound importance of trademarks and domains to businesses today. Understanding the similarities and differences between trademarks and domain names and how they’re connected is key to formulating effective strategies for securing and enforcing them.

In this white paper, three IP experts share practical insights for maximizing the value of trademarks and domains while minimizing risk, from both a law firm and a corporate perspective.