Upgrading commercial targeting for the age of Integrated Delivery Networks (IDNs)

The increasing importance of health systems and IDNs has made the task of targeting and prioritizing accounts more complex, yet also more critical.

Pharma companies are evolving their approach to identifying and engaging customers.

View the presentation (slides and video) to learn how to:

• Characterize, segment and prioritize the best-fit accounts for engagement by integrating siloed data streams
• Increase sales force effectiveness with new and emerging data sources and visualization tools, along with traditional metrics and inputs
• Minimize the time and legwork reps need to invest in order to reach the ideal stakeholders