Understanding trends in gaming with more than just patents

Robert Reading
Director, Government and Content Strategy
Prudence Malinki
Manager, Government and Industry Relations
Ed White
Director, IP Analytics Services
Rob Davey
VP Strategy, IP Group

The development of a new service or product leaves a tell-tale trail in international IP registries for others to track—from the traditional ramp in patent protection in underlying technology, to the registration of word marks and logos, to the Internet domain set up of brands.

In this session, we discuss the changing nature of gaming, the extension of traditional patent analysis for technology intelligence into other IP asset types, such as trademarks and domains, and the profiling of companies and their development pathways.