Domain names are the lynchpin of modern business. The importance of a domain name is even greater for companies and organizations with a significant focus on ecommerce. Regardless of what purpose an organization’s domain name portfolio supports, it needs to be developed, managed, optimized and protected.
There are many commercial, financial, and regulatory factors that can affect a domain name portfolio — security, cost, regulatory changes, legal case law, and the expanding use of generic top-level domains (gTLDs).
Domain name management continues to evolve. So much has changed since 1985 when the first domain was registered. But what will the future hold for IP stakeholders in the domain management ecosystem?
