Strategies for clearing brands faster and more effectively

Help your clients launch a new brand quicker

Increasing trademark activity, new risks from emerging frontiers and non-traditional competitors, and the proliferation of data and disparate systems are creating new challenges for IP practices. Over half of trademark professionals say that too much data is their most significant challenge when clearing a mark.

At the same time, law firms are pressured to meet client demands faster and often with fewer resources.

In this guide, we share learnings from our experiences with trademark professionals across sectors:

  • Six practical strategies law firms can use to clear brands for global use fast and effectively, while balancing the need to reduce risk
  • Considerations for using tech and flexible resourcing to differentiate trademark services in competitive markets