Protecting your marks: Smart watching strategies for the digital era

Jeffrey Cadwell
Dorsey & Whitney LLP
Nathalie Ruffin
Director, Global Brand Intellectual Property Group, Legal & IP
Ferring Pharmaceuticals

Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.

In this informative webinar, two experienced IP attorneys explore these evolving brand threats and discuss actionable strategies for optimizing trademark watching to maximize both protection and efficiency.
We will be covering the following topics:

  • How brand threats have evolved with the growth of online channels
  • Strategies for evaluating your watch strategy for effectiveness
  • How to streamline watch notice review to save time and effort
  • Considerations for assessing and responding to watch notices
  • Tips for developing a watch strategy that aligns with business priorities and budget realities

132985-Forms”>Topics Include:

– Product and trademark development cycles unique to pharmaceuticals
– The multi-layered clearance process and the differing perspectives of the trademark office and regulatory agencies
– The “inverted pyramid” naming process for pharma brands
– Strategies for trademark research and assessing search results
– Tips for aligning stakeholders—from R&D and marketing to legal and regulatory