The role of patents in supporting business critical decisions and strategic direction in the commercial world is well established. But, the role of patent information is generally less embedded and understood in the world of academia. It is common that the knowledge concerning patents is confined to the Technology Transfer Office.
Yet, there are a wealth of reasons why patents, which are a rich source of both technical and commercial intelligence, are important for an academic institution and there are multiple ways in which patents can be used to support their strategic objectives. This webinar would cover how patent information can serve as a guide for research students and faculty with information about the research landscape, emerging and technology trends, partner and collaborators, thus maximizing the benefits with focused activities.