How IP intelligence informs and guides brand owners
Luxury brands have recognized that the digital age presents both their greatest challenge and opportunity.
The pandemic has accelerated luxury brands’ digital transformation, with some brands pursuing immersive, hybrid in-store experiences while others consider an omni-channel strategy.
They can gain new insights through the lens of integrated IP, strengthening their mastery of the art of brand building with the science of IP intelligence.
In this report we will explore: