Integrated patient journey analysis for indication expansion

The Challenge:

A mature brand adding a new indication needed a deep understanding of the patient journey in order to shape commercial launch strategy.

Approach:

In order to get the most comprehensive and realistic view of the healthcare experience, Clarivate took an integrated approach combining primary market research and real world data to:

• Understand the baseline patient journey and unmet needs using primary market research
• Map real world clinical pathways using claims analysis
• Layer the “why” onto the “what” of the patient journey through additional stakeholder interviews
• Identify opportunities to shape treatment decisions

Solution:

Resulting insights and recommendations informed development of a compelling value proposition and data-driven commercialization strategies, including account targeting, training reps on patient personas and communicating value to stakeholders.