Digital patient journey

Patients rely heavily on digital sources for information and support at many points along their patient journey – making patient journey mapping a much more complex, fragmented exercise for pharma brand marketers.

At the same time, the digital patient journey offers brands a myriad of opportunities to learn about their patient audiences, motivate behavior and build stronger relationships.

The below infographic highlights a few key digital touch points along the journey from our studies of patient behavior and attitudes.