REPORT

How to safeguard your domain IP in an evolving marketplace

Year after year, e-commerce revenues continue to soar as consumers increasingly turn to digital marketplaces to purchase products that satisfy their everyday needs. To remain competitive, businesses are spending more money on their online presence to drive consumers to their platforms and curated content. An important component of a company’s digital presence is the development and management of an effective domain portfolio and protecting these digital assets from abuse or infringement.