ANDREA ROCCA
IP Specialist In-house Trademark Attorney
Pirelli Tyre S.p.A.
HEATHER STUTZ
Corporate Counsel, Intellectual Property
Starbucks
CRISTINA CAZZETTA
Trademark Manager
Pirelli Tyre S.p.A.
JOOST BEKKERS
Head of Trademark & Design
Philips
Hear from companies with brands on the list, including Starbucks, Pirelli and Philips, to learn how their brand protection strategy enabled them to be recognized among this elite group.
We will also hear from two of the report authors, discussing how this ground-breaking new research was compiled, and how the key criteria was measured in order to identify brand protection excellence.
We will be covering the following topics:
- The challenges faced by heritage brands to maintain strong trademarks
- How to ensure brands remain distinctive and unique among their competitive landscape
- Strategies for trademark protection in overseas markets
- The importance of digital protection in today’s evolving environment
- How to establish brands as well known and famous trademarks around the world