The alcoholic beverage sector is a major growth engine, not just for the food and beverage industry but for national economies. Globally, the market for alcoholic beverages is expected to increase from $515.2 billion in 2019 to $528.5 billion at the end of 2020.
It is a sector which, despite being hugely regulated, is experiencing accelerating innovation throughout the IP lifecycle. While the global pandemic has certainly slowed market growth, evolving consumption patterns and consumer behaviors also impact market growth and innovation within the industry.
In this paper, Clarivate IP experts explore the drivers of this dynamic sector. The integrated insights drawn from our trademark, patent, domain and case law data help us understand how the alcoholic beverage industry continues to be a beacon of innovation.
Read the report now to learn more about what IP intelligence reveals about transformation, trends, geographic shifts and opportunities in this industry.