As we all try to adapt to a “new normal”, many of the more innovative organizations are turning to patent analysis to help prepare for the future. However, one of the pitfalls of such analysis is that measuring patent volumes only tells half the story. Whether you are looking at a competitor or even your own portfolio, not all ideas in a technical field carry the same weight. Some are highly impactful; some are interesting but speculative; some are core to your strategy; others are key to a competitor’s business.
In this webinar, we discussed the approaches, data points and use cases for incorporating patent ‘meta-metrics’ in your work.