{"id":364057,"date":"2024-05-31T00:00:00","date_gmt":"2024-05-31T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq28062190-digital-physician-omnichannel-insights-taking-the-pulse-2024-us-dermatologists\/"},"modified":"2026-03-31T14:21:46","modified_gmt":"2026-03-31T14:21:46","slug":"manpq28062190-digital-physician-omnichannel-insights-taking-the-pulse-2024-us-dermatologists","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq28062190-digital-physician-omnichannel-insights-taking-the-pulse-2024-us-dermatologists\/","title":{"rendered":"Physician Omnichannel Insights | Taking the Pulse | 2024 | US | Dermatologists"},"content":{"rendered":"<p><strong>Physician Omnichannel Insights | Taking the Pulse | 2024 | US | Dermatologists<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Our 2024 study amongst physicians offers more detail on the circumstances in which physicians seek specific types of content &#8211; product, medical, and\/or patient information\/services &#8211; as well as the channel preferences for each of these content types. The study highlights how accessing each of these content types\u2014through the corresponding preferred channel\u2014 influences physicians\u2019 clinical decisions.<\/p>\n<p>\u00a0<\/p>\n<p>Topics covered in the study:<\/p>\n<p>\u00a0<\/p>\n<p><strong>Information-seeking behavior insights<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Circumstances in which physicians seek out information<\/li>\n<li>Specific content types needed in each circumstance<\/li>\n<li>Additional elements a physician is looking for within each content type<\/li>\n<li>Frequency and influence of content within each channel<\/li>\n<li>Year over year trends of content and channels<\/li>\n<li>Preferred formats for each type of content<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Owned and non-owned channel deep dives<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Channels covered:\n<ul>\n<li>Owned channels: Manufacturer websites, product sales reps, medical device reps, medical science liaisons (MSLs), and emails<\/li>\n<li>Non-owned channels: General and physician-only social media, non-manufacturer websites, non-manufacturer mobile apps, conferences, medical journals, colleagues\/KOLs, healthcare podcasts<\/li>\n<\/ul>\n<\/li>\n<li>Channel deep dives include:\n<ul>\n<li>The specific medium or platform names in each channel that physicians turn to for specific content<\/li>\n<li>Influential content and user experience elements in each channel on clinical decisions<\/li>\n<li>Year over year trends of content and user experience elements in each channel<\/li>\n<li>Ranking of pharmaceutical and\/or medical device manufacturers based on high-quality content provided in each owned channel<\/li>\n<li>Channels with the most recalled manufacturer advertisements<\/li>\n<li>Influence of information within manufacturer advertisements on clinical decisions<\/li>\n<li>Frequency of interaction with sponsored content by a manufacturer<\/li>\n<li>Channels physicians engage the most for viewing and interacting with sponsored content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>This report contains the underlying data from Taking the Pulse 2024 specific to U.S. Dermatologists [n = 50]<\/p>\n<p>\u00a0<\/p>\n<p>Please refer to the analysis of this data within the corresponding summary deck.<\/p>\n","protected":false},"template":"","class_list":["post-364057","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-segmentation-dermatology","digital-study-name-taking-the-pulse","digital-date-1996"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/364057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/364057\/revisions"}],"predecessor-version":[{"id":364430,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/364057\/revisions\/364430"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=364057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}