{"id":224506,"date":"2023-06-29T00:00:00","date_gmt":"2023-06-29T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/manpq28062107-digital-physician-omnichannel-insights-taking-the-pulse\/"},"modified":"2026-03-31T14:24:03","modified_gmt":"2026-03-31T14:24:03","slug":"manpq28062107-digital-physician-omnichannel-insights-taking-the-pulse-2023-brazil-median-practicing-physician","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq28062107-digital-physician-omnichannel-insights-taking-the-pulse-2023-brazil-median-practicing-physician\/","title":{"rendered":"Physician Omnichannel Insights | Taking the Pulse | 2023 | Brazil | Median Practicing Physician"},"content":{"rendered":"<p><strong>Physician Omnichannel Insights | Taking the Pulse | 2023 | Brazil | Median Practicing Physician<\/strong><\/p>\n<p>Our 2023 study amongst physicians offer more detail on the circumstances in which physicians seek specific types of content &#8211; product, medical, and\/or patient information\/services &#8211; as well as the channel preferences for each of these content types. The study highlights how accessing each of these content types\u2014through the corresponding preferred channel\u2014 influences physicians\u2019 clinical decisions.<\/p>\n<p>Topics covered in the study:<\/p>\n<p><strong>Information-seeking behavior insights<\/strong><\/p>\n<ul>\n<li>Circumstances in which physicians seek out information.<\/li>\n<li>Specific content types needed in each circumstance.<\/li>\n<li>Preferred formats and their corresponding attributes for each type of content.<\/li>\n<li>Preferred channels to access each type of content.<\/li>\n<li>Influence of content\/channel relationship on clinical decisions.<\/li>\n<\/ul>\n<p><strong>Patient-care interaction insights<\/strong><\/p>\n<ul>\n<li>Physician-patient dynamics during in-person and virtual consultations.<\/li>\n<li>Prescribing behaviors across in-person and virtual consultations.<\/li>\n<li>Reasons why physicians consult information to support their clinical decisions at the point of care (in person vs. virtual)<\/li>\n<li>Content needed to support clinical decisions at the point of care (in person vs. virtual).<\/li>\n<li>Likely action taken after accessing each content type at the point of care (in person vs. virtual).<\/li>\n<\/ul>\n<p><strong>Digital Health Insights<\/strong><\/p>\n<p>Physician\u2019s attitudes towards Artificial Intelligence (AI) and Machine Learning (ML).<\/p>\n<ul>\n<li>Physician identified reasons to use AI\/ML and other Digital Health solutions.<\/li>\n<li>Digital Health tools used by physicians.<\/li>\n<li>Physician identified value of Digital Health solutions.<\/li>\n<li>Prescribing behaviors of:<\/li>\n<\/ul>\n<ul>\n<li>Digital medicine solutions.<\/li>\n<li>Digital therapeutic solutions.<\/li>\n<\/ul>\n<ul>\n<li>Preferred channels consulted to learn about Digital Health (medicine + therapeutic) solutions.<\/li>\n<\/ul>\n<p>This report contains the underlying data from Taking the Pulse 2023 specific to Brazil Median Practicing Physician\u00a0 [n= 210]<\/p>\n<p>Please refer to the analysis of this data within the corresponding summary deck.<\/p>\n","protected":false},"template":"","class_list":["post-224506","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-study-name-taking-the-pulse","digital-geography-brazil","digital-date-978"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/224506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/224506\/revisions"}],"predecessor-version":[{"id":284525,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/224506\/revisions\/284525"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=224506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}