{"id":222947,"date":"2018-03-15T00:00:00","date_gmt":"2018-03-15T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/47037268-digital-taking-the-pulse-u-s-2018\/"},"modified":"2026-05-02T12:01:52","modified_gmt":"2026-05-02T12:01:52","slug":"47037268-digital-taking-the-pulse-u-s-2018","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/47037268-digital-taking-the-pulse-u-s-2018\/","title":{"rendered":"Taking the Pulse U.S. | 2018"},"content":{"rendered":"<p><strong>Summary<\/strong><\/p>\n<p>Taking the Pulse\u00ae U.S. helps you understand physicians&#8217; attitudes and needs; multichannel and tech behavior; which tactics influence prescribing; and how to improve your HCP multichannel engagement.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Leading pharma clients use Taking the Pulse\u00ae to\u2026<\/strong><\/p>\n<ul>\n<li>\n<p>Invest in the channels and content their physicians use and want<\/p>\n<\/li>\n<li>\n<p>Uncover which points during the workday they can add value and engage with physicians<\/p>\n<\/li>\n<li>\n<p>Identify which emerging technologies will impact how they engage with physicians<\/p>\n<\/li>\n<li>\n<p>Tailor marketing and communication strategies by specialist audience (25+ covered)<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>Insights are based on an in-depth study of 2,724 U.S. practicing physicians surveyed online in February and March of 2018.\u00a0<\/p>\n<p>Research and analyses available 25+ specialty audiences.<\/p>\n","protected":false},"template":"","class_list":["post-222947","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-taking-the-pulse","digital-date-919"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/222947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/222947\/revisions"}],"predecessor-version":[{"id":287988,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/222947\/revisions\/287988"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=222947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}