{"id":198927,"date":"2022-07-30T00:00:00","date_gmt":"2022-07-30T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/manpq10022-digital-physician-multichannel-insights-2022-phase-i-2\/"},"modified":"2026-03-31T14:27:22","modified_gmt":"2026-03-31T14:27:22","slug":"manpq10022-digital-physician-multichannel-insights-2022-phase-i-taking-the-pulse-japan-pcps-segmentation","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq10022-digital-physician-multichannel-insights-2022-phase-i-taking-the-pulse-japan-pcps-segmentation\/","title":{"rendered":"Physician Multichannel Insights | 2022 | Phase I | Taking the Pulse | Japan | PCPs | Segmentation"},"content":{"rendered":"<p><strong>Physician Multichannel Insights | 2022 | Phase I | Taking the Pulse | Japan | PCPs (Segmentation Data Deck)<\/strong><\/p>\n<p>Our 2022 Study among physicians provides significantly more detailed insights on the information seeking behaviors (content needs and channel preferences) of both, primary care physicians and key specialists.<\/p>\n<p>To provide this greater level of details, our physician study runs in two different phases, each covering different topics, and each phase producing a separate\u00a0<em>specialty-specific report<\/em>.<\/p>\n<p>Phase I or\u00a0<em>Taking the Pulse<\/em>, was fielded during March-June 2022 and it explores the circumstances when physicians look for Product, Medical and Patient information and\/or services. It also explores how these types of content impact clinical decisions, with insights aligned to the key conditions each type of specialty treat.<\/p>\n<p><strong>Topics covered within Phase I &#8211; Taking the Pulse\u00ae<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Information-seeking behaviors<\/strong><\/p>\n<ul>\n<li>Circumstances in which specialists need and seek out information<\/li>\n<li>Information and services needed in each circumstance<\/li>\n<li>Formats and attributes preferred for each type of content\/services<\/li>\n<li>Channels preferred to access each type of content\/services<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Patient-care interactions<\/strong><\/p>\n<ul>\n<li>Information needs at key decision making points: immediately before, during, and after patient consultations<\/li>\n<li>Messaging conversion driving specialists to take specific actions after accessing each content type<\/li>\n<li>Patient requests, needs and outcomes from providing valued information support during physician patient consultations<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Disease-level insights<\/strong><\/p>\n<ul>\n<li>Physician-identified challenges in diagnosis and treatment of the patient conditions they treat, and factors affecting these challenges<\/li>\n<li>Severity of unmet need around each disease-specific challenge identified<\/li>\n<li>Information and service needs at the point of care that would help physicians address unmet needs and inform referral or prescribing behavior<\/li>\n<li>Treatment uptake, experiences, and adherence\/switching factors for specific treatments by condition<\/li>\n<li>Information and service needs among physicians to support patients in managing their condition and lifestyle<\/li>\n<\/ul>\n<p>This report contains the underlying data from Phase I \u2013 Taking the Pulse specific to Japan PCPs (n=66) with insights aligned to the following conditions:<\/p>\n<ul>\n<li>Hypertension<\/li>\n<li>Atopic dermatitis\/atopic eczema<\/li>\n<li>Diabetes Type 1<\/li>\n<li>Asthma<\/li>\n<li>Dyslipidemia<\/li>\n<li>Chronic heart failure<\/li>\n<li>Chronic obstructive pulmonary<\/li>\n<li>Atrial fibrillation (AFib)<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-198927","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-segmentation-segmentation","digital-study-name-taking-the-pulse","digital-geography-japan","digital-date-966"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/198927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/198927\/revisions"}],"predecessor-version":[{"id":287150,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/198927\/revisions\/287150"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=198927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}