{"id":192724,"date":"2022-09-20T00:00:00","date_gmt":"2022-09-20T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/manpq8922-digital-physician-multichannel-insights-2022\/"},"modified":"2026-03-31T14:26:20","modified_gmt":"2026-03-31T14:26:20","slug":"manpq8922-digital-physician-multichannel-insights-2022-segmentation-us-selective-bundle-i","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq8922-digital-physician-multichannel-insights-2022-segmentation-us-selective-bundle-i\/","title":{"rendered":"Physician Multichannel Insights | 2022 | Segmentation | US | Selective Bundle I"},"content":{"rendered":"<p>Our 2022 Study among physicians provides significantly more detailed insights on the information seeking behaviors (content needs and channel preferences) of both, primary care physicians and key specialists.<\/p>\n<p>To provide this greater level of details, our physician study runs in two different phases, each covering different topics, and each phase producing a separate\u00a0<em>specialty-specific report<\/em>.<\/p>\n<p>Phase I or\u00a0<em>Taking the Pulse<\/em>, was fielded during March-June 2022 and it explores the circumstances when physicians look for Product, Medical and Patient information and\/or services. It also explores how these types of content impact clinical decisions, with insights aligned to the key conditions each type of specialty treat.<\/p>\n<p><strong>Topics covered within Phase I &#8211; Taking the Pulse\u00ae<\/strong><\/p>\n<p><strong>Information-seeking behaviors<\/strong><\/p>\n<ul>\n<li>Circumstances in which specialists need and seek out information<\/li>\n<li>Information and services needed in each circumstance<\/li>\n<li>Formats and attributes preferred for each type of content\/services<\/li>\n<li>Channels preferred to access each type of content\/services<\/li>\n<\/ul>\n<p><strong>Patient-care interactions<\/strong><\/p>\n<ul>\n<li>Information needs at key decision making points: immediately before, during, and after patient consultations<\/li>\n<li>Messaging conversion driving specialists to take specific actions after accessing each content type<\/li>\n<li>Patient requests, needs and outcomes from providing valued information support during physician patient consultations<\/li>\n<\/ul>\n<p><strong>Refer to our Phase II or<em>\u00a0Re-Taking the Pulse<\/em>\u00a0for more details on the topics covered within those reports.<\/strong><\/p>\n<p>This bundle includes segmentations for US | Physicians | Phase I &#8211; Cardiologists | Dermatologists | Neurologists | Oncologists | PCPs | Psychiatrists | Pulmonologists | Rheumatologists<\/p>\n","protected":false},"template":"","class_list":["post-192724","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-segmentation-segmentation","digital-date-966"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/192724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/192724\/revisions"}],"predecessor-version":[{"id":285999,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/192724\/revisions\/285999"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=192724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}