{"id":169305,"date":"2021-12-27T00:00:00","date_gmt":"2021-12-27T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/manpq11021-digital-urologists-multichannel-playbook-us-2021\/"},"modified":"2026-03-31T14:29:10","modified_gmt":"2026-03-31T14:29:10","slug":"manpq11021-digital-urologists-multichannel-playbook-us-2021","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq11021-digital-urologists-multichannel-playbook-us-2021\/","title":{"rendered":"Urologists Multichannel Playbook | US | 2021"},"content":{"rendered":"<p><em><strong>DRG&#8217;s<\/strong><\/em><strong><em>\u00a0Urologists Multichannel\u00a0Analysis\u00a0<\/em><\/strong>explores physician\u2019s multichannel attitudes, perceptions and behaviors with layered analysis of actionable recommendations on how to message, engage, and optimize communication initiatives.\u00a0<\/p>\n<p>The survey included the following practicing physicians:\u00a0<strong>Urologists\u00a0<\/strong>within the US (n=50)<\/p>\n<p><strong>Key topics &#038; research questions<\/strong><\/p>\n<ol>\n<li><strong>COVID-19 pandemic impact across physicians\u2019 workday \u2013<\/strong>The biggest shifts and trends in physicians working environment, physicians adoption to remote touchpoints from in-person engagements. Highly impacted topic areas due to the pandemic mitigation measures: interactions with pharma sales reps, patient care, medical education\/ conference attendance.<\/li>\n<li><strong>Physicians\u2019 working environment\u00a0<\/strong>\u2013<strong>\u00a0<\/strong>Top public health issues physicians are seeing, (e.g., delayed patient care, mental health, etc.,), Impact on in-person professional activities as a result of COVID-19 pandemic, Shifts in physicians time allocation for seeing patients, using EHRs, digital resources<\/li>\n<li><strong>Rep engagement\u00a0<\/strong>&#8211; Frequency with pharma rep engagement in-person vs. remote; Influence on clinical decisions, different modes of remote communication with pharma reps and satisfaction, number and length of monthly rep meetings, Unmet content information gaps to focus via in-person vs. remote<\/li>\n<li><strong>Professional conferences-\u00a0<\/strong>Number of yearly conferences attended before, during the pandemic and expected number after COVID-19 mitigation measures end (in person vs. online), Preferred way to attend conferences and interest in pharma sponsored online conferences\u00a0<em>(trending).\u00a0<\/em>Information received during conferences and how has experience changed to receive needed information because of the pandemic? Satisfaction with online conferences and unmet needs of features during online events<\/li>\n<li><strong>Patient care:\u00a0<\/strong>Telehealth, remote patient monitoring adoption; % of in-person vs. remote patient consults, Other remote communication modes used, Resources to share with patients after virtual consults, Digital tools recommendation to patients, Factors influencing prescribing behavior and treatment decisions<\/li>\n<li><strong>Multichannel engagement<\/strong>\u00a0\u2013 Physicians use of offline and online professional information sources, Channel impact \u2013 adoption and frequency and channel influence on clinical decisions, Content needs across digital channels , Website perceptions, Physician reliance on pharma vs. independent sources for different types of content resources, Engagement with sponsored content; Top content driving HCPs to pharma websites, Top pharma brands providing resources for product info, practice support and patient resources<\/li>\n<\/ol>\n","protected":false},"template":"","class_list":["post-169305","report","type-report","status-publish","hentry","report-gateway-digital","digital-segmentation-urology","digital-date-951"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/169305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":10,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/169305\/revisions"}],"predecessor-version":[{"id":575422,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/169305\/revisions\/575422"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=169305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}