{"id":163027,"date":"2021-11-03T00:00:00","date_gmt":"2021-11-03T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/manpq7021-digital-multichannel-payer-marketing-us-2021\/"},"modified":"2026-04-30T11:38:23","modified_gmt":"2026-04-30T11:38:23","slug":"manpq7021-digital-multichannel-payer-marketing-us-2021","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq7021-digital-multichannel-payer-marketing-us-2021\/","title":{"rendered":"Multichannel Payer Marketing | US | 2021"},"content":{"rendered":"<p><strong>&#8220;Multichannel Payer Marketing 2021&#8221;<\/strong> shows you how P&#038;T committee members use digital sources to make formulary decisions; what they want from pharma digital services; and how to improve your payer engagement.<\/p>\n<p>Analyst insights based on a study of 41 U.S. P&#038;T committee members at MCOs, PBMs, and IDNs.<\/p>\n<p><strong>Key topics include:<\/strong><\/p>\n<ul>\n<li>Digital reliance and info sources<\/li>\n<li>influences on decisions<\/li>\n<li>COVID-19\u2019s impact on payers\u2019 resource use<\/li>\n<li>content and channels<\/li>\n<li>payer portals and websites<\/li>\n<li>social networks and more<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-163027","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-multichannel-payer-marketing","digital-date-951"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/163027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":10,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/163027\/revisions"}],"predecessor-version":[{"id":575451,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/163027\/revisions\/575451"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=163027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}