{"id":160429,"date":"2019-10-31T00:00:00","date_gmt":"2019-10-31T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/cchsi0219us-digital-how-can-pharmas-increase-patient-engagement-with\/"},"modified":"2026-03-31T14:34:27","modified_gmt":"2026-03-31T14:34:27","slug":"cchsi0219us-digital-how-can-pharmas-increase-patient-engagement-with-emails-cybercitizen-health-u-s-2019-strategic","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/cchsi0219us-digital-how-can-pharmas-increase-patient-engagement-with-emails-cybercitizen-health-u-s-2019-strategic\/","title":{"rendered":"How can pharmas increase patient engagement with emails? | Cybercitizen Health U.S. 2019 | Strategic Insight"},"content":{"rendered":"<p><strong>Cybercitizen Health\u00ae US <\/strong>is a study focused on helping clients understand digital behavior and needs across the patient experience, and plan for patient-centric solutions to drive outcomes.<\/p>\n<p>The study was fielded among 4,570 online adults ages 18+ in the United States in Q2 2019. Data can be segmented by 50+ patient and caregiver categories, including diabetes, cancer, rheumatoid arthritis, multiple sclerosis, ALS patients.<\/p>\n<p><strong>Topics covered in this report<\/strong><\/p>\n<ul>\n<li><strong>2019 patient snapshot \u2013 healthcare landscape overview:\u00a0<\/strong>What are the biggest consumers\u2019 health-related concerns? What challenges are they facing when managing their health? How increasing health costs are impacting patient behavior?<\/li>\n<li><strong>Decision making:\u00a0<\/strong>What sources (online and offline) do patients use to inform their health-related decisions? When in the patient journey do they leverage online resources most? What\u2019s the impact and credibility of online sources used?<\/li>\n<li><strong>Multichannel engagement strategies:\u00a0<\/strong>How to engage patients through core digital channels (i.e., pharma websites, email, social or search)? What are the unmet content needs within each channel?<\/li>\n<li><strong>Artificial intelligence in healthcare:\u00a0<\/strong>What are consumers\u2019 opinions about AI-driven healthcare? What are the perceived pros and cons of AI-enabled\u00a0care?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-160429","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-patients","digital-study-name-cybercitizen-health","digital-date-930"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/160429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/160429\/revisions"}],"predecessor-version":[{"id":287609,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/160429\/revisions\/287609"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=160429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}