{"id":160277,"date":"2020-08-31T00:00:00","date_gmt":"2020-08-31T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/manpq9220-digital-oncologists-multichannel-playbook-us-2020\/"},"modified":"2026-03-31T14:32:37","modified_gmt":"2026-03-31T14:32:37","slug":"manpq9220-digital-oncologists-multichannel-playbook-us-2020","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/manpq9220-digital-oncologists-multichannel-playbook-us-2020\/","title":{"rendered":"Oncologists Multichannel Playbook | US | 2020"},"content":{"rendered":"<p><strong><em>DRG&#8217;s<\/em><\/strong><em><strong>\u00a0Oncologists Multichannel\u00a0Analysis\u00a0<\/strong><\/em>explores physician\u2019s multichannel attitudes, perceptions and behaviors with layered analysis of actionable recommendations on how to message, engage, and optimize communication initiatives.\u00a0<\/p>\n<p>The survey included the following practicing physicians: Oncologists within the US (n=199)<\/p>\n<p><strong>Key topics &#038; research questions<\/strong><\/p>\n<ul>\n<li><strong>Evolving ecosystem:<\/strong>\n<ul>\n<li><strong>Information landscape:<\/strong>\u00a0Emerging offline and online macro trends in pharma, technology adoption, Shift in usage of devices for professional purposes, physicians\u2019 perception regarding digital resources<\/li>\n<\/ul>\n<\/li>\n<li><strong>Multichannel engagement:<\/strong>\n<ul>\n<li><strong>Channel impact:<\/strong>\u00a0Resources used monthly and their influence (e.g. pharma websites, HCP websites, social media, etc.); Analysis of the credibility of these channels to HCPs<\/li>\n<li><strong>Content optimization:\u00a0<\/strong>Types of resources accessed on pharma vs. non-pharma platforms and their interest (Professional journals, non-pharma HCP sites, social networks and mobile apps, etc.,); Top features to makes a website or an app stand-out; \u00a0Physicians\u2019 interaction to pharma sponsored content on these websites (e.g. pharma sponsored CME education)<\/li>\n<li><strong>Emerging tech on patient care and physician workflow:<\/strong>\u00a0Time spent, use, and impact, of emerging resources impacting patient care (e.g. AI\/integrated EHR solutions)<\/li>\n<li><strong>Emerging digital tools\/technologies:<\/strong>\u00a0Emerging resources HCPs are leveraging to stay up-to-date (e.g. voice assistants, voice search\/skill, chatbots, online conferences, etc.,). Shift in adoption of new technologies, interest in digital tools on pharma websites<\/li>\n<\/ul>\n<\/li>\n<li><strong>Personal promotion and pharma patient-HCP engagement:\u00a0<\/strong>\n<ul>\n<li><strong>Rep interactions:<\/strong>\u00a0In-person and remote interactions with pharma sales reps, MSLs, KOLs, vaccine reps, medical device reps; use and interest in remote rep detailing and barriers to self-detailing programs<\/li>\n<li><strong>Patient expectations:\u00a0<\/strong>\u00a0opportunities for pharma to leverage emerging need for virtual consultations, remote patient monitoring and digital therapeutics; barriers to use virtual consultations; likeliness to integrate some pharma developed remote patient monitoring tools; Top patient support digital resources provided for treatment, wellness or condition management<\/li>\n<\/ul>\n<\/li>\n<li><strong>Medical affairs:<\/strong>\n<ul>\n<li><strong>CME and medical education:\u00a0<\/strong>Sites used in the past year for accessing accredited\/on-accredited CME content; most preferred content formats while accessing information (infographics, videos, etc.,); Physicians\u2019 recall of pharma sponsored medical education and its impact<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-160277","report","type-report","status-publish","hentry","report-gateway-digital","digital-date-941"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/160277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":10,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/160277\/revisions"}],"predecessor-version":[{"id":575562,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/160277\/revisions\/575562"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=160277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}