{"id":131226,"date":"2015-12-08T00:00:00","date_gmt":"2015-12-08T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/cchresxx15-digital-cybercitizen-health-u-s-health-customer\/"},"modified":"2026-04-21T11:44:45","modified_gmt":"2026-04-21T11:44:45","slug":"cchresxx15-digital-cybercitizen-health-u-s-health-customer-experience-moving-brands-from-a-broadcast-mindset-to-a","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/cchresxx15-digital-cybercitizen-health-u-s-health-customer-experience-moving-brands-from-a-broadcast-mindset-to-a\/","title":{"rendered":"Cybercitizen Health U.S. &#8211; Health Customer Experience: Moving Brands from a Broadcast Mindset to a Customer Experience Focus Cybercitizen Health\u00ae U.S. 2015 Bottom Line Report"},"content":{"rendered":"<p>As the locus of control in healthcare decision-making shifts from providers toward the consumer, the patient experience is emerging as a potential key differentiator for pharma brands. This report explores evolving patient attitudes toward and expectations of customer service, how these may impact medical decision-making, and how brands might design for a high-quality patient experience.<\/p>\n<p>Questions answered in this report:<br \/>\n\u2022 How does customer experience factor info consumers&#8217; medical decision-making and health outcomes?<br \/>\n\u2022 How are consumer expectations of the customer experience changing?<br \/>\n\u2022 What do patients expect from pharma when it comes to customer experience?<\/p>\n","protected":false},"template":"","class_list":["post-131226","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-cybercitizen-health","digital-date-721"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131226\/revisions"}],"predecessor-version":[{"id":288768,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131226\/revisions\/288768"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=131226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}