{"id":131218,"date":"2015-12-16T00:00:00","date_gmt":"2015-12-16T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/ssmxeu3715-digital-taking-the-pulse-europe-2015-pcps-gp-fm-im\/"},"modified":"2026-03-31T14:53:55","modified_gmt":"2026-03-31T14:53:55","slug":"ssmxeu3715-digital-taking-the-pulse-europe-2015-pcps-gp-fm-im-including-ob-gyns-segmentation","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ssmxeu3715-digital-taking-the-pulse-europe-2015-pcps-gp-fm-im-including-ob-gyns-segmentation\/","title":{"rendered":"Taking the Pulse Europe 2015 &#8211; PCPs (GP-FM-IM) including OB\/GYNs Segmentation"},"content":{"rendered":"<p>Taking the Pulse\u00ae Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 PCPs (GP-FM-IM) including OB\/GYNs learn about prescription treatments and interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps, tablet reps and online promotion.<\/p>\n<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>Technology and device profile 2015. How are physicians in the EU using multiple devices and multichannel resources throughout the workday?<\/li>\n<li>Information seeking behaviors. What role do pharma and non-pharma resources have throughout the workday? How can pharma develop effective partnerships to increase the reach and influence of their digital properties?<\/li>\n<li>Mobile information seeking behaviors. What unmet needs exist for physicians when searching for information on their mobile phone? How can pharma help to enhance a physicians mobile experience?<\/li>\n<li>Best practices for tablet-reps. How can we optimize tablet rep meetings?<\/li>\n<li>Value added services and the future of pharma. How can pharma\u2019s digital assets better provide value to physicians? What resources are physicians interested in when using pharma websites?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-131218","report","type-report","status-publish","hentry","report-gateway-digital","digital-segmentation-pcps-gp-fm-im","digital-segmentation-segmentation","digital-study-name-taking-the-pulse","digital-geography-europe","digital-date-721"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131218\/revisions"}],"predecessor-version":[{"id":288747,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131218\/revisions\/288747"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=131218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}