{"id":131197,"date":"2015-12-24T00:00:00","date_gmt":"2015-12-24T00:00:00","guid":{"rendered":"https:\/\/clarivate.com\/products\/research-reports\/report\/epcxsc2015-digital-epharma-consumer-2015-depression-patients\/"},"modified":"2026-03-31T14:52:46","modified_gmt":"2026-03-31T14:52:46","slug":"epcxsc2015-digital-epharma-consumer-2015-depression-patients-segmentation","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/epcxsc2015-digital-epharma-consumer-2015-depression-patients-segmentation\/","title":{"rendered":"ePharma Consumer 2015 &#8211; Depression Patients Segmentation"},"content":{"rendered":"<p>ePharma Consumer\u00ae is a study and strategic advisory service focused on helping clients understand how Depression Patients want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.<\/p>\n<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?<\/li>\n<li>TV to digital: How are TV viewing trends impacting pharma\u2019s opportunity to reach and engage consumers?<\/li>\n<li>Advertising engagement: How can pharma improve the effectiveness of their ads?<\/li>\n<li>Value-added services: \u00a0What tools and services are patients looking to pharma to provide and which will improve patient adherence?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-131197","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-patients","digital-segmentation-depression","digital-segmentation-segmentation","digital-study-name-epharma-consumer","digital-date-721"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131197\/revisions"}],"predecessor-version":[{"id":288683,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/131197\/revisions\/288683"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=131197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}