{"id":121052,"date":"2019-08-19T00:00:00","date_gmt":"2019-08-19T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/eppsi0119us-digital-sales-rep-disconnect-underscores-need-for-a-multi\/"},"modified":"2026-03-31T14:35:20","modified_gmt":"2026-03-31T14:35:20","slug":"eppsi0119us-digital-sales-rep-disconnect-underscores-need-for-a-multi-modal-approach-to-physician-engagement-epharma","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/eppsi0119us-digital-sales-rep-disconnect-underscores-need-for-a-multi-modal-approach-to-physician-engagement-epharma\/","title":{"rendered":"Sales rep disconnect underscores need for a multi-modal approach to physician engagement | ePharma Physician 2019 | Strategic Insight"},"content":{"rendered":"<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>How is the pharma sales rep &#8211; physician relationship is evolving?<\/li>\n<li>How can pharma digitally optimize this relationship?<\/li>\n<li>Are phsyicians seeing the non-promotional value pharma is working to provide?<\/li>\n<li>Is this effect the content they are accessing on pharma websites? How can pharma continue to add value utilizing MSLs?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-121052","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-study-name-epharma-physician","digital-date-930"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/121052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/121052\/revisions"}],"predecessor-version":[{"id":287658,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/121052\/revisions\/287658"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=121052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}