{"id":119576,"date":"2016-07-01T00:00:00","date_gmt":"2016-07-01T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/ephsph0184-digital-epharma-physician-2016-pcps-gp-fm-im\/"},"modified":"2026-04-14T10:47:21","modified_gmt":"2026-04-14T10:47:21","slug":"ephsph0184-digital-epharma-physician-2016-pcps-gp-fm-im-segmentation","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ephsph0184-digital-epharma-physician-2016-pcps-gp-fm-im-segmentation\/","title":{"rendered":"ePharma Physician 2016 &#8211; PCPs (GP\/FM\/IM) Segmentation"},"content":{"rendered":"<p>ePharma Physician\u00ae is a study and strategic advisory service focused on helping clients understand how primary care physicians learn about prescription treatments and interact with manufacturers, assess their content and service preferences, and optimize cross-channel interactions such as websites, apps, tablet reps and online promotion.<\/p>\n<p>Questions answered in this report:<br \/>\n\u2022 What product-related resources from pharma command the highest interest and impact among physicians?<br \/>\n\u2022 How critical are value-added services and patient resources to engage physicians on pharma websites?<br \/>\n\u2022 How can pharma promote beyond the pill services to serve as a partner to physicians in the evolving healthcare ecosystem?<br \/>\n\u2022 What resources do physicians rely on sales reps to provide during in-person meetings?<br \/>\n\u2022 How can marketers optimize tablet-rep meetings to maximize physician engagement both inside and beyond the meeting room?<\/p>\n","protected":false},"template":"","class_list":["post-119576","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-segmentation-pcps-gp-fm-im","digital-segmentation-segmentation","digital-study-name-epharma-physician","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119576\/revisions"}],"predecessor-version":[{"id":288522,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119576\/revisions\/288522"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=119576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}