{"id":119484,"date":"2016-07-01T00:00:00","date_gmt":"2016-07-01T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/ephsph0134-digital-epharma-physician-2016-allergists-segmentation\/"},"modified":"2026-03-31T14:49:29","modified_gmt":"2026-03-31T14:49:29","slug":"ephsph0134-digital-epharma-physician-2016-allergists-segmentation","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ephsph0134-digital-epharma-physician-2016-allergists-segmentation\/","title":{"rendered":"ePharma Physician 2016 &#8211; Allergists Segmentation"},"content":{"rendered":"<p>ePharma Physician\u00ae is a study and strategic advisory service focused on helping clients understand how allergists physicians learn about prescription treatments and interact with manufacturers, assess their content and service preferences, and optimize cross-channel interactions such as websites, apps, tablet reps and online promotion.<\/p>\n<p>Questions answered in this report:<br \/>\n\u2022 What product-related resources from pharma command the highest interest and impact among physicians?<br \/>\n\u2022 How critical are value-added services and patient resources to engage physicians on pharma websites?<br \/>\n\u2022 How can pharma promote beyond the pill services to serve as a partner to physicians in the evolving healthcare ecosystem?<br \/>\n\u2022 What resources do physicians rely on sales reps to provide during in-person meetings?<br \/>\n\u2022 How can marketers optimize tablet-rep meetings to maximize physician engagement both inside and beyond the meeting room?<\/p>\n","protected":false},"template":"","class_list":["post-119484","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-segmentation-allergy","digital-segmentation-segmentation","digital-study-name-epharma-physician","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119484\/revisions"}],"predecessor-version":[{"id":288509,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119484\/revisions\/288509"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=119484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}