{"id":119472,"date":"2016-06-22T00:00:00","date_gmt":"2016-06-22T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/ephaph0008-digital-epharma-physician-2016\/"},"modified":"2026-04-24T05:49:11","modified_gmt":"2026-04-24T05:49:11","slug":"ephaph0008-digital-epharma-physician-2016","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ephaph0008-digital-epharma-physician-2016\/","title":{"rendered":"ePharma Physician 2016"},"content":{"rendered":"<p>ePharma Physician\u00ae is a market research study and strategic advisory service focused on helping clients understand how physicians learn about prescription treatments and interact with manufacturers. It assesses physician content and service preferences, cross-channel interactions from in-person rep meetings to digital engagement, and use of and demand for product-related resources as well as additional value-added, patient, and beyond the pill services.<\/p>\n<p>\u00a0<\/p>\n<p>The study was fielded among 1,823 online physicians in the United States in Q2 2016. Data can be segmented by 20+ specialist types, including cardiologists, endocrinologists, neurologists, oncologists, and rheumatologists.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Questions answered in this report:<\/strong><br \/>\n\u2022 What product-related resources from pharma command the highest interest and impact among physicians?<br \/>\n\u2022 How critical are value-added services and patient resources to engage physicians on pharma websites?<br \/>\n\u2022 How can pharma promote beyond the pill services to serve as a partner to physicians in the evolving healthcare ecosystem?<br \/>\n\u2022 What resources do physicians rely on sales reps to provide during in-person meetings?<br \/>\n\u2022 How can marketers optimize tablet-rep meetings to maximize physician engagement both inside and beyond the meeting room?<\/p>\n","protected":false},"template":"","class_list":["post-119472","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-study-name-epharma-physician","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119472\/revisions"}],"predecessor-version":[{"id":288531,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119472\/revisions\/288531"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=119472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}