{"id":119395,"date":"2018-05-24T00:00:00","date_gmt":"2018-05-24T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/epcxsi0517xx-digital-why-does-pharma-need-to-leverage-digital-search\/"},"modified":"2026-05-01T00:07:07","modified_gmt":"2026-05-01T00:07:07","slug":"epcxsi0517xx-digital-why-does-pharma-need-to-leverage-digital-search-behavior-to-employ-a-11-rx-advertising-strategy","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/epcxsi0517xx-digital-why-does-pharma-need-to-leverage-digital-search-behavior-to-employ-a-11-rx-advertising-strategy\/","title":{"rendered":"Why does pharma need to leverage digital search behavior to employ a 1:1 Rx advertising strategy? | ePharma Consumer 2017 | Strategic Insight"},"content":{"rendered":"<p><strong>Questions answered in this report:<\/strong><\/p>\n<p>What should pharma understand to get 1:1 marketing rights?<\/p>\n<p>Which type of online ads would resonate more with online adults who are in favor of seeing targeted health ads?<\/p>\n<p>Where should pharma serve Rx ads for greater impact?<\/p>\n","protected":false},"template":"","class_list":["post-119395","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-epharma-consumer","digital-date-919"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119395\/revisions"}],"predecessor-version":[{"id":287912,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/119395\/revisions\/287912"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=119395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}