{"id":118861,"date":"2016-05-27T00:00:00","date_gmt":"2016-05-27T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/ttpsds0002-digital-taking-the-pulse-u-s-2016-digital-hcp-sources\/"},"modified":"2026-03-31T14:50:13","modified_gmt":"2026-03-31T14:50:13","slug":"ttpsds0002-digital-taking-the-pulse-u-s-2016-digital-hcp-sources-allergists-segmentation","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ttpsds0002-digital-taking-the-pulse-u-s-2016-digital-hcp-sources-allergists-segmentation\/","title":{"rendered":"Taking the Pulse U.S. 2016 Digital HCP Sources &#8211; Allergists Segmentation"},"content":{"rendered":"<p>Taking the Pulse\u00ae Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how allergists engage with specific websites, journals, apps, networks and other professional sources; assess how their digital assets stack up to competitors for key physician metrics; and support the case for investment in integrated promotional campaigns.<\/p>\n<p>Questions answered in this report:<br \/>\n\u2022Digital workflow: What is the role of each screen throughout a physician\u2019s workflow?<br \/>\n\u2022Information seeking: How are physicians searching for clinical information to inform their decisions? What digital properties are physicians using to find professional information?<br \/>\n\u2022Mobile optimization: How are smartphones and tablets used for clinical information?<br \/>\n\u2022Newsletter initiatives: How are physicians receiving and consuming newsletters and news updates across devices?<\/p>\n","protected":false},"template":"","class_list":["post-118861","report","type-report","status-publish","hentry","report-gateway-digital","digital-segmentation-allergy","digital-segmentation-segmentation","digital-study-name-digital-hcp-sources","digital-study-name-taking-the-pulse","digital-geography-united-states","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118861\/revisions"}],"predecessor-version":[{"id":288544,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118861\/revisions\/288544"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=118861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}