{"id":118821,"date":"2018-04-12T00:00:00","date_gmt":"2018-04-12T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/epcxsi0417xx-digital-how-should-pharma-brands-reach-otc-medication\/"},"modified":"2026-03-31T14:38:17","modified_gmt":"2026-03-31T14:38:17","slug":"epcxsi0417xx-digital-how-should-pharma-brands-reach-otc-medication-users-epharma-consumer-2017-strategic-insight","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/epcxsi0417xx-digital-how-should-pharma-brands-reach-otc-medication-users-epharma-consumer-2017-strategic-insight\/","title":{"rendered":"How should pharma brands reach OTC medication users? | ePharma Consumer 2017 | Strategic Insight"},"content":{"rendered":"<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>What steps should pharma take to engage OTC medication users?<\/li>\n<li>How can pharmacists and mobile content optimization help pharma to reach OTC medication users?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-118821","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-epharma-consumer","digital-geography-united-states","digital-date-919"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118821\/revisions"}],"predecessor-version":[{"id":287969,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118821\/revisions\/287969"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=118821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}