{"id":118120,"date":"2018-12-31T00:00:00","date_gmt":"2018-12-31T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/ttpxdm0010-digital-u-s-payer-digital-engagement-playbook-2018\/"},"modified":"2026-03-31T14:36:16","modified_gmt":"2026-03-31T14:36:16","slug":"ttpxdm0010-digital-u-s-payer-digital-engagement-playbook-2018","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ttpxdm0010-digital-u-s-payer-digital-engagement-playbook-2018\/","title":{"rendered":"U.S. Payer Digital Engagement Playbook | 2018"},"content":{"rendered":"<ul>\n<li><em>Providing an in-depth look at U.S. payers online activity &#038; preferences to inform multichannel engagement strategies\u00a0 <\/em><\/li>\n<li><em>Illustrative persona clusters highlighting key U.S. payer types and themes\u00a0 <\/em><\/li>\n<li><em>Best-practices and case studies for how other pharmaceutical companies are engaging payers online and utilizing sponsorship\/advertising opportunities on non-pharma websites geared towards payers<\/em><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-118120","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-payers","digital-geography-united-states","digital-date-919"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":10,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118120\/revisions"}],"predecessor-version":[{"id":575668,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/118120\/revisions\/575668"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=118120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}