{"id":117928,"date":"2016-03-11T00:00:00","date_gmt":"2016-03-11T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/cchxsi0515eu-digital-cybercitizen-health-europe-2015-strategic-insight\/"},"modified":"2026-04-23T12:12:19","modified_gmt":"2026-04-23T12:12:19","slug":"cchxsi0515eu-digital-cybercitizen-health-europe-2015-strategic-insight-report-how-can-pharma-reach-consumers-choosing","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/cchxsi0515eu-digital-cybercitizen-health-europe-2015-strategic-insight-report-how-can-pharma-reach-consumers-choosing\/","title":{"rendered":"Cybercitizen Health Europe 2015 Strategic Insight Report &#8211; How can pharma reach consumers choosing between different brand-name drugs?"},"content":{"rendered":"<p>EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must think about what website features and content to provide for consumers that are going online to choose treatment options; this Strategic Insight covers what pharma marketers need to know.<\/p>\n<p><strong>Questions answered in this report:<\/strong><br \/>\nHow can pharma reach consumers choosing between different brand-name drugs?<\/p>\n","protected":false},"template":"","class_list":["post-117928","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-cybercitizen-health","digital-geography-eu5","digital-geography-europe","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117928\/revisions"}],"predecessor-version":[{"id":288634,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117928\/revisions\/288634"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=117928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}