{"id":117904,"date":"2016-02-08T00:00:00","date_gmt":"2016-02-08T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/eppxsi0715xx-digital-epharma-physician-2015-strategic-insight-report\/"},"modified":"2026-04-22T23:48:57","modified_gmt":"2026-04-22T23:48:57","slug":"eppxsi0715xx-digital-epharma-physician-2015-strategic-insight-report-how-can-pharma-support-pcps-using-financial-tools","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/eppxsi0715xx-digital-epharma-physician-2015-strategic-insight-report-how-can-pharma-support-pcps-using-financial-tools\/","title":{"rendered":"ePharma Physician 2015 Strategic Insight Report &#8211; How can pharma support PCPs using financial tools?"},"content":{"rendered":"<p>This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician\u00ae study. ePharma Physician\u00ae is a study and strategic advisory service focused on helping clients understand how physicians learn about prescription treatments and interact with manufacturers, assess physician content and service preferences, and optimize cross-channel interactions such as websites, apps, tablet reps and online promotion.<\/p>\n<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>How can pharma support PCPs using financial tools?<\/li>\n<li>Which financial tools do PCPs use the most, which tools are they most interested in?<\/li>\n<li>Through what channels should pharma promote any financial tools available to physicians?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-117904","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-physicians","digital-study-name-epharma-physician","digital-geography-united-states","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117904\/revisions"}],"predecessor-version":[{"id":288640,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117904\/revisions\/288640"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=117904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}