{"id":117848,"date":"2016-01-27T00:00:00","date_gmt":"2016-01-27T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/ephsc00252-digital-epharma-consumer-2015-alzheimers-disease-patients\/"},"modified":"2026-04-29T12:14:10","modified_gmt":"2026-04-29T12:14:10","slug":"ephsc00252-digital-epharma-consumer-2015-alzheimers-disease-patients-and-caregivers","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/ephsc00252-digital-epharma-consumer-2015-alzheimers-disease-patients-and-caregivers\/","title":{"rendered":"ePharma Consumer 2015 Alzheimer&#8217;s Disease Patients and Caregivers"},"content":{"rendered":"<p>ePharma Consumer\u00ae is a study and strategic advisory service focused on helping clients understand how Alzheimer&#8217;s Disease patients and caregivers want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.<\/p>\n<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?<\/li>\n<li>TV to digital: How are TV viewing trends impacting pharma\u2019s opportunity to reach and engage consumers?<\/li>\n<li>Advertising engagement: How can pharma improve the effectiveness of their ads?<\/li>\n<li>Value-added services: \u00a0What tools and services are patients looking to pharma to provide and which will improve patient adherence?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-117848","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-patients","digital-segmentation-alzheimers-disease","digital-study-name-epharma-consumer","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117848\/revisions"}],"predecessor-version":[{"id":288641,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117848\/revisions\/288641"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=117848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}