{"id":117206,"date":"2015-12-28T00:00:00","date_gmt":"2015-12-28T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/epcxsc2715-digital-epharma-consumer-2015-erectile-dysfunction-ed\/"},"modified":"2026-03-31T14:52:23","modified_gmt":"2026-03-31T14:52:23","slug":"epcxsc2715-digital-epharma-consumer-2015-erectile-dysfunction-ed-patients-segmentation-without-comparison","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/epcxsc2715-digital-epharma-consumer-2015-erectile-dysfunction-ed-patients-segmentation-without-comparison\/","title":{"rendered":"ePharma Consumer 2015 &#8211; Erectile Dysfunction (ED) Patients Segmentation (without comparison)"},"content":{"rendered":"<p>ePharma Consumer\u00ae is a study and strategic advisory service focused on helping clients understand how Erectile Dysfunction (ED) Patients want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.<\/p>\n<p><strong>Questions answered in this report:<\/strong><\/p>\n<ul>\n<li>Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?<\/li>\n<li>TV to digital: How are TV viewing trends impacting pharma\u2019s opportunity to reach and engage consumers?<\/li>\n<li>Advertising engagement: How can pharma improve the effectiveness of their ads?<\/li>\n<li>Value-added services: \u00a0What tools and services are patients looking to pharma to provide and which will improve patient adherence?<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-117206","report","type-report","status-publish","hentry","report-gateway-digital","digital-audience-type-patients","digital-segmentation-erectile-dysfunction","digital-segmentation-segmentation","digital-study-name-epharma-consumer","digital-date-721"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117206\/revisions"}],"predecessor-version":[{"id":288659,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/117206\/revisions\/288659"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=117206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}