{"id":116898,"date":"2015-12-08T00:00:00","date_gmt":"2015-12-08T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/eppxprco15-digital-epharma-consumer-2015\/"},"modified":"2026-04-27T11:58:23","modified_gmt":"2026-04-27T11:58:23","slug":"eppxprco15-digital-epharma-consumer-2015","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/eppxprco15-digital-epharma-consumer-2015\/","title":{"rendered":"ePharma Consumer 2015"},"content":{"rendered":"<p>ePharma Consumer\u00ae is a study and strategic advisory service focused on helping clients understand how patients and caregivers want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.<\/p>\n<p>The study was fielded among 6640 online adults ages 18+ in the United States in Q4 2015. Data can be segmented by 50+ patient and caregiver categories, including diabetes, arthritis, multiple sclerosis or cancer patients.<\/p>\n<p>Questions answered in this report:<br \/>\n\u2022 Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?<br \/>\n\u2022 TV to digital: How are TV viewing trends impacting pharma\u2019s opportunity to reach and engage consumers?<br \/>\n\u2022 Advertising engagement: How can pharma improve the effectiveness of their ads?<br \/>\n\u2022 Value-added services: \u00a0What tools and services are patients looking to pharma to provide and which will improve patient adherence?<\/p>\n","protected":false},"template":"","class_list":["post-116898","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-epharma-consumer","digital-date-721"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/116898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/116898\/revisions"}],"predecessor-version":[{"id":288769,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/116898\/revisions\/288769"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=116898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}