{"id":116095,"date":"2016-09-15T00:00:00","date_gmt":"2016-09-15T00:00:00","guid":{"rendered":"http:\/\/clarivate.com\/report\/epcxsi0915xx-digital-epharma-consumer-2015-strategic-insight-report\/"},"modified":"2026-04-18T00:15:36","modified_gmt":"2026-04-18T00:15:36","slug":"epcxsi0915xx-digital-epharma-consumer-2015-strategic-insight-report-what-is-the-impact-of-mobile-use-at-the-point-of","status":"publish","type":"report","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/report\/epcxsi0915xx-digital-epharma-consumer-2015-strategic-insight-report-what-is-the-impact-of-mobile-use-at-the-point-of\/","title":{"rendered":"ePharma Consumer 2015 Strategic Insight Report &#8211; What is the impact of mobile use at the point of care on brand requests?"},"content":{"rendered":"<p>More than 2 in 5 U.S. smartphone owners use that device at the doctor&#8217;s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight explores the relationship between mobile info-seeking at the point of care and brand requests.<\/p>\n<p><strong>Questions answered in this report:<\/strong><br \/>\nWhat is the impact of mobile use at the point of care on brand requests?<\/p>\n","protected":false},"template":"","class_list":["post-116095","report","type-report","status-publish","hentry","report-gateway-digital","digital-study-name-epharma-consumer","digital-geography-united-states","digital-date-855"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/116095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/report"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/116095\/revisions"}],"predecessor-version":[{"id":288463,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/report\/116095\/revisions\/288463"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=116095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}