{"id":28403,"date":"2018-02-13T08:37:01","date_gmt":"2018-02-13T13:37:01","guid":{"rendered":"http:\/\/www.drgdigital.com\/drg-digital-innovation-blog\/meet-the-millennial-physicians-young-mobile-and-harder-to-reach"},"modified":"2024-07-05T16:45:29","modified_gmt":"2024-07-05T16:45:29","slug":"meet-the-millennial-physicians-young-mobile-and-harder-to-reach","status":"publish","type":"post","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/blog\/meet-the-millennial-physicians-young-mobile-and-harder-to-reach\/","title":{"rendered":"Meet the Millennial Physicians \u2013 Young, Mobile, and Harder to Reach"},"content":{"rendered":"

Picture a physician.<\/strong><\/p>\n

Older white guy, right? Probably in his late 40s at the youngest? That\u2019s certainly the picture that dominates online image libraries \u2013 though the header image atop the American Medical Association\u2019s Twitter feed<\/a> features a young woman of color in a white coat, greeting the visitor with an expression that conveys hyper-competence and the confidence of having made it through the decade-long marathon of medical school, residency training and a fellowship.<\/p>\n

And that\u2019s no mistake. The AMA, struggling to reverse a decades-long trend of sagging membership<\/a>, has studied the emerging generation of Millennial physicians closely, and they know it\u2019s trending increasingly female \u2013 just last month, in fact, the Association of American Medical Colleges announced that for the first time, a majority of American medical students are women<\/a>. They\u2019re also scarcely more than half white, per AAMC data<\/a>.<\/p>\n

Now, how do you think our typical physician gets his information? He\u2019s probably a little old-fashioned, right? Likes to kick his feet up at the end of the day and unwind\u00a0 with the print edition of his favorite specialty journal?<\/p>\n

While that may have been true a decade ago, DRG Digital | Manhattan Research<\/strong> data show that even older U.S. physicians are increasingly reliant on digital sources of information. Less surprisingly, their Millennial colleagues are far more so.<\/p>\n

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Get the infographic!<\/a><\/u><\/p>\n

We looked at this youngest generation of American physicians in a new report, “The Digital Native Doctor: How Millennial Physicians Are Engaging Online.” Using\u00a0 data from our Taking the Pulse\u00ae U.S. <\/strong>2017 survey of 2,784 physicians, we learned that U.S. physicians age 35 and under differ in some significant ways in how they access information for clinical practice and in how they engage with pharma companies. These physicians, whom we defined as having been born between 1982 and 1996, came of age in the \u201890s and \u201800s, between the dawn of the Internet Age and the advent of mobile computing.<\/p>\n

Below is a sample of our findings:<\/p>\n