{"id":15470,"date":"2024-09-19T12:46:41","date_gmt":"2024-09-19T03:46:41","guid":{"rendered":"https:\/\/clarivate.com\/ko\/?p=15470"},"modified":"2024-11-06T02:56:26","modified_gmt":"2024-11-06T02:56:26","slug":"navigating-reimbursement-and-formulary-listing-discussions-six-tips-for-more-effective-objection-handling-in-pharmaceutical-market-access-2","status":"publish","type":"post","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/ko\/blog\/navigating-reimbursement-and-formulary-listing-discussions-six-tips-for-more-effective-objection-handling-in-pharmaceutical-market-access-2\/","title":{"rendered":"\uae09\uc5ec \ubc0f \ucc98\ubc29\ubaa9\ub85d \ub4f1\uc7ac \ub17c\uc758\uc5d0 \ub300\ud574 \ud0d0\uc0c9\ud558\uae30: \uc758\uc57d\ud488 \ub9c8\ucf13\uc561\uc138\uc2a4\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \uc774\uc758 \uc81c\uae30 \ucc98\ub9ac\ub97c \uc704\ud55c 6\uac00\uc9c0 \ud301"},"content":{"rendered":"

\"\"<\/p>\n

Ashley Newcombe<\/strong><\/p>\n

\uc218\uc11d<\/strong> \uc758\ud559<\/strong> \ubd80\ubb38<\/strong> \uc791\uac00<\/strong>, <\/strong>\uc774\uc0ac<\/strong> , <\/strong>\ubc38\ub958<\/strong> \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/strong><\/p>\n

\ud074\ub798\ub9ac\ubca0\uc774\ud2b8<\/strong><\/p>\n

 <\/p>\n

\uc0c8\ub85c\uc6b4 \uc758\uc57d\ud488 \ub610\ub294 \uc758\ub8cc\uae30\uc220\uc744 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ubcf4\ud5d8\uc0ac \ubc0f \uc758\ub8cc\uae30\uc220\ud3c9\uac00(HTA) \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \ubc18\ub300\uc640 \uc9c8\ubb38\uc744 \ubc1b\ub294 \uac83\uc740 \ud53c\ud560 \uc218 \uc5c6\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\ubcf4\ud5d8\uc0ac(Payer)\uc640 \ub300\ud654\ub97c \ud558\ub294 \uac83\uc740 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub098 \uc99d\uac70\uc758 \uacf5\ubc31\uc744 \uc778\uc815\ud558\uace0 \uc6b0\ub824\ub97c \uc644\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e0\uc911\ud55c \uacc4\ud68d\uacfc \ud6a8\uacfc\uc801\uc778 \uc774\uc758 \uc81c\uae30 \ucc98\ub9ac\uc5d0 \uad00\ud55c \ub9ac\uc18c\uc2a4 \uac1c\ubc1c\uc774 \uc5c6\ub2e4\uba74 \uc774\ub7ec\ud55c \uc6b0\ub824\ub294 \ud658\uae09 \ub610\ub294 \ucc98\ubc29\uc57d \ub4f1\uc7ac\uacfc\uc815\uc5d0\uc11c \uc9c0\uc5f0\uacfc \uc2e4\ub9dd\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ud5d8\uc0ac\uc758 \uc774\uc758\uc81c\uae30\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \uac16\ucd94\ub294 \uac83\uc740 \ubaa8\ub4e0 \ub9c8\ucf13 \uc561\uc138\uc2a4 \uc804\ub7b5\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uc694\uc18c\uc77c \uac83\uc785\ub2c8\ub2e4. \uc774\uc758\uc81c\uae30\ub97c \ucc98\ub9ac\ud558\ub294 \ub3c4\uad6c\ub4e4\uc740 \uc81c\ud734\uc0ac\ub4e4\uc774 \ubcf4\ud5d8\uc0ac\uc758 \uc608\uc0c1 \uc9c8\ubb38\uc5d0 \ub300\ud574 \ub0b4\ubd80\uc801\uc73c\ub85c \uc2b9\uc778\ub41c \uacfc\ud559\uc801\uc73c\ub85c \uac15\ub825\ud558\uace0 \uc124\ub4dd\ub825\uc788\ub294 \ub2f5\ubcc0\uc744 \uc900\ube44\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uba70, \uc99d\uac70\uc11c\ub958, \uac00\uce58 \uc2a4\ud1a0\ub9ac \ubc0f \uae30\ud0c0 \ubcf4\ud5d8\uc0ac \ub300\uc0c1 \uc790\ub8cc\uc640 \ud568\uaed8 \uac00\uce58 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub3c4\uad6c\uc758 \ud544\uc218 \uad6c\uc131\uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

\ud074\ub798\ub9ac\ubca0\uc774\ud2b8\ub294 \uacac\uace0\ud55c \uc774\uc758\uc81c\uae30 \ucc98\ub9ac\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc774\ud574\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uace0\uac1d\uc774 \ud3ec\uad04\uc801\uc778 \uc801\uc751\uc99d\uc5d0\uc11c \ud658\uae09 \ub610\ub294 \ucc98\ubc29\uc57d \ub4f1\uc7ac \uacb0\uc815\uc744 \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.\ubcf8 \uae00\uc5d0\uc11c\ub294 \ud6a8\uacfc\uc801\uc778 \uc774\uc758 \uc81c\uae30 \ucc98\ub9ac \ub9ac\uc18c\uc2a4\ub97c \uac1c\ubc1c\ud558\uae30 \uc704\ud55c 6\uac00\uc9c0 \ud669\uae08\ub960\uc5d0 \ub300\ud574 \uac04\ub7b5\ud558\uac8c \ub2e4\ub904\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

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\uc81c\uc57d\ud68c\uc0ac\ub4e4\uc744<\/strong> \uc704\ud55c<\/strong> \uc774\uc758\uc81c\uae30<\/strong> \ucc98\ub9ac<\/strong>: <\/strong>\ud074\ub798\ub9ac\ubca0\uc774\ud2b8\uc758<\/strong> 6<\/strong>\uac00\uc9c0<\/strong> \ud669\uae08\ub960<\/strong><\/h3>\n

1. \uc7a0\uc7ac\uc801\uc778<\/strong> \uc774\uc758\uc81c\uae30\ub97c<\/strong> \uc608\uc0c1\ud558\uae30<\/strong> \uc704\ud574<\/strong> \ubcf4\ud5d8\uc0ac\uc758<\/strong> \uc785\uc7a5\uc5d0\uc11c<\/strong> \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624<\/strong>.<\/strong><\/p>\n

\ubcf4\ud5d8\uc0ac\ub4e4\uc774 \uc81c\uae30\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uc5d0 \ub300\ud574 \ub300\ube44\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubcf4\ud5d8\uc0ac\uc758 \uacfc\uac70\ud589\ud0dc\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uce58\ub8cc \ud658\uacbd, \uacbd\uc7c1\uc0ac \uc81c\ud488\uc5d0\uc11c \ubcf4\ud5d8\uc0ac\uac00 \ud655\uc778\ud55c \uc7a5\uc560\ubb3c \ub610\ub294 \ubb38\uc81c, \ub2e4\uc591\ud55c \ubcf4\ud5d8\uc0ac(payer) \uc720\ud615\uacfc \uc6b0\uc120\uc21c\uc704\ub97c \uac80\ud1a0\ud558\ub294 \ub370 \uc2dc\uac04\uc744 \ud560\uc560\ud558\uc2ed\uc2dc\uc624. \ub610\ud55c, \ud604\uc9c0 \uc81c\ud734 \ud300\uacfc\ub3c4 \ub17c\uc758\ud558\ub294 \uc77c\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4. \ud604\uc9c0 \uc81c\ud734 \ud300\uc740 \uc774\ubbf8 \ubcf4\ud5d8\uc0ac\uc5d0\uc11c \uc694\uad6c\ud558\ub294 \uc99d\ube59 \uc694\uac74\uacfc \uae30\ud0c0 \uace0\ucda9\uc744 \uc9c1\uc811 \uacbd\ud5d8\ud558\uace0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\uc758 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc5b4\ub5a4 \uc6b0\ub824 \uc0ac\ud56d\uc774 \uc788\uc744 \uc218 \uc788\uc744\uae4c\uc694? \ubcf4\ud5d8\uc0ac\uc758 \uc785\uc7a5\uc5d0\uc11c \uc0dd\uac01\ud558\uace0 \uacfc\uac70\uc758 \uacb0\uc815\uc5d0\uc11c \uad50\ud6c8\uc744 \uc5bb\uc73c\uba74, \uac00\uc7a5 \uac15\ub825\ud55c \uc99d\uac70\uc640 \uc124\ub4dd\ub825 \uc788\ub294 \ub17c\uac70\ub85c \uc774\uc758\uc81c\uae30\uc5d0 \ub300\ud55c \ub300\uc751\uc744 \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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2. \uc6cc\uac8c\uc784<\/strong>(War Game)-<\/strong>\uadc0\uc0ac\uc758<\/strong> \uc81c\ud488<\/strong> \ucc28\ubcc4\ud654\ub97c<\/strong> \uc704\ud55c<\/strong> \uc7a0\uc7ac\uc801\uc778<\/strong> \uc194\ub8e8\uc158<\/strong><\/p>\n

\uc81c\uc57d \ubc0f \uc758\ub8cc\uae30\uc220 \ud68c\uc0ac\uac00 \ub9c8\uc8fc\ud558\ub294 \uc77c\ubc18\uc801\uc778 \uacfc\uc81c\ub294 \uc8fc\uc694 \ube44\uad50\ub300\uc0c1\uacfc \uc81c\ud488\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \uc77c\uc785\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc758 \uad00\uc810\uc5d0\uc11c \uc2dc\uc7a5\uc744 \ubc14\ub77c\ubcf4\uba74 \uc8fc\uc694 \uc804\ub7b5\uc801 \uc774\uc810\uc774\ub098 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \ub2c8\uc988\ub97c \ud30c\uc545\ud574 \uc790\uc0ac \uc81c\ud488\uc774 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubd80\ubd84\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud300\uc744 \ubaa8\uc544 ‘\uc6cc \uac8c\uc784’ \uc6cc\ud06c\uc20d\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc774 \ubcf4\ud5d8\uc0ac\uc758 \uc774\uc758\uc81c\uae30\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ub17c\uac70\ub97c \uac1c\ubc1c\ud558\ub294 \ub370 \uc720\uc6a9\ud558\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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3. \uc774\uc758<\/strong> \uc81c\uae30\uc5d0<\/strong> \ub300\ud55c<\/strong> \uba85\ud655\ud55c<\/strong> \uc99d\uac70<\/strong> \uae30\ubc18<\/strong> \ub2f5\ubcc0<\/strong> \uc81c\uacf5<\/strong><\/p>\n

\ubcf4\ud5d8\uc0ac\uc758 \uc774\uc758 \uc81c\uae30\ub294 \uc774\uc6a9 \uac00\ub2a5\ud55c \uc815\ubcf4 \ubd80\uc871\uc774\ub098 \uae30\uc874 \uc99d\uac70\ub97c \uc798\ubabb\ud558\ub294 \ub4f1\u2026. \uc5ec\ub7ec\uac00\uc9c0 \uc774\uc720\ub85c \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. “\ub2f5\ubcc0, \ub9e5\ub77d, \uc5f0\uacb0” \uc811\uadfc \ubc29\uc2dd\uc740 \ubcf4\ud5d8\uc0ac\uc758 \uc6b0\ub824\ub97c \ud574\uacb0\ud558\uace0 \ub300\ud654\uc5d0 \uac00\uce58\ub97c \ub354\ud558\uba70 \ubcf4\ud5d8\uc0ac\uac00 \uae30\uc5b5\ud558\uae30\ub97c \uc6d0\ud558\ub294 \uba54\uc2dc\uc9c0\ub85c \uc5f0\uacb0\ud558\ub294 \ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc784\uc0c1 \uc2dc\ud5d8 \ub370\uc774\ud130, \uc2e4\uc81c \uc99d\uac70 \ub610\ub294 \ud658\uc790\uac00 \ubcf4\uace0\ud55c \uacb0\uacfc \ub4f1 \ud655\uc2e4\ud55c \uc99d\uac70\ub85c \uc9c4\uc220\uc744 \ub4b7\ubc1b\uce68\ud558\uba74 \ubcf4\ud5d8\uc0ac\uc640 \uc2e0\ub8b0\ub97c \uc313\uace0 \ubcf4\ud5d8\uc0ac\uac00 \ud544\uc694\ub85c \ud558\ub294 \uba85\ud655\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

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4. \uad00\ub828<\/strong> \uc758\uc0ac<\/strong> \uacb0\uc815\uad8c\uc790\uc5d0\uac8c<\/strong> \uc774\uc758\uc81c\uae30\uc5d0<\/strong> \uad00\ub828\ub41c<\/strong> \ub2f5\ubcc0<\/strong> \ud0c0\uac9f\ud305\ud558\uae30<\/strong><\/p>\n

\uae09\uc5ec \ub610\ub294 \ucc98\ubc29\uc57d \ubaa9\ub85d \ub4f1\uc7ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \ubaa8\ub4e0 \ubcf4\ud5d8\uc0ac\uac00 \ub3d9\uc77c\ud55c \uc6b0\uc120\uc21c\uc704\ub97c \uac16\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub300\uc0c1 \uc774\ud574\uad00\uacc4\uc790\uc758 \uadfc\uac70 \uc694\uad6c\uc0ac\ud56d\uacfc \uc758\uc0ac \uacb0\uc815 \ub3d9\uc778\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \ub9de\ucda4\ub300\uc751\uc744 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubcd1\uc6d0 \uad00\ub9ac\uc790\uc640 \uc9c0\uc5ed \uc608\uc0b0 \ub2f4\ub2f9\uc790\ub294 \uc758\uc57d\ud488 \ube44\uc6a9, \ubd80\uc791\uc6a9, \ub9ac\uc18c\uc2a4 \ube44\uc6a9\uacfc \uac19\uc740 \uacb0\uacfc\ub97c \uc774\ud574\ud558\uace0\uc790 \ud558\ub294 \ubc18\uba74, \ubbfc\uac04 \uc758\ub8cc \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc790\uc2e0\uc774 \ubcf4\uc7a5\ud558\ub294 \ud658\uc790\uc5d0\uac8c \ubc1c\uc0dd\ud55c \uc804\uccb4 \uc758\ub8cc \ube44\uc6a9\uc5d0 \ub354 \uad00\uc2ec\uc744 \uac00\uc9c0\uac8c \ub429\ub2c8\ub2e4. \ud2b9\uc815 \uc2dc\uc7a5\uc5d0\uc11c \ubcf4\ud5d8 \uac00\uc785\uc790\uc758 \ub3d9\uae30\ub97c \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uba54\uc2dc\uc9c0\ub97c \uc870\uc815\ud558\uba74 \ubcf4\ud5d8 \uac00\uc785\uc790\uc758 \uc6b0\ub824\ub97c \uc644\ud654\ud558\uace0 \uad6c\ub9e4\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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5. \uc9c1\uad00\uc801\uc778<\/strong> \uc774\uc758<\/strong> \uc81c\uae30<\/strong> \ucc98\ub9ac<\/strong> \uc790\ub8cc<\/strong> \uac1c\ubc1c<\/strong><\/p>\n

\uc601\ub9ac\ud55c \ub514\uc790\uc778\uc740 \uc774\uc758 \uc81c\uae30\ub3c4\uad6c\ub97c \ub2e4\ub8e8\uae30 \ud798\ub4e0 \uc2ac\ub77c\uc774\ub4dc \uc790\ub8cc\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uacfc \uc5ec\ub7ec\ubd84\uc758 \ud300\uc774 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \ubc14\ub014 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uad00\uc801\uc778 \ud0d0\uc0c9 \uae30\ub2a5\uc744 \ud1b5\ud574 \ud300\uc740 \uad00\ub828 \ub2f5\ubcc0\uc744 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0ed \ubc0f \uacc4\uce35\ud654\ub41c \uc815\ubcf4\uc640 \uac19\uc740 \ub2e4\ub978 \ub514\uc790\uc778\uc801 \uc694\uc18c\ub97c \ud1b5\ud574 \uc81c\ud734\uc0ac\ub294 \uc2dc\uac04\uc774 \ubd80\uc871\ud560 \uacbd\uc6b0\uc5d0\ub3c4 \uc9e7\uace0 \uac04\uacb0\ud558\uac8c \uace0\uac1d\uc5d0\uac8c \uc815\ubcf4\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c, \uc2ec\uce35\uc801\uc778 \ubd84\uc11d\uc774 \ud544\uc694\ud55c \uacbd\uc6b0\uc5d0\ub3c4 \ucd94\uac00 \ucee8\ud14d\uc2a4\ud2b8\ub97c \ud3ec\ud568\ud558\uc5ec \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uc801\uc808\ud55c \uc591\uc758 \uc815\ubcf4\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub798\ub9ac\ubca0\uc774\ud2b8\uc758 \uc0ac\ub0b4 \uadf8\ub798\ud53d \ub514\uc790\uc774\ub108\ub294 \uc0ac\uc6a9 \ud3b8\uc758\uc131, \uc774\ud574\ub3c4, \uc2dc\uac01\uc801 \uc774\ud574\ub3c4\uac00 \ub192\uc740 \uc774\uc758 \uc81c\uae30 \ub3c4\uad6c\ub97c \uac1c\ubc1c\ud558\uae30 \uc704\ud574 \uc138\uc2ec\ud558\uac8c \ud234\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4.<\/p>\n

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\uadf8\ub9bc 1: \uc774\uc804\uacfc \uc774\ud6c4: \uc9c0\ub8e8\ud55c \ub514\uc790\uc778(\uc67c\ucabd)\uc744 \ud300\uc5d0\uc11c \uc218\uc6a9\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \uc804\ud658(\uc624\ub978\ucabd)<\/strong><\/p>\n

\"\"<\/p>\n

6.\ubcf4\ud5d8\uc0ac\uc640\uc758<\/strong> \ub300\ud654<\/strong> \uc5f0\uc2b5<\/strong><\/p>\n

\uc5f0\uc2b5\uc774 \uc644\ubcbd\uc744 \ub9cc\ub4e0\ub2e4\ub294 \ub9d0\uc740 \ubcf4\ud5d8\uc0ac \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \ub54c\ub3c4 \uc801\uc6a9\ub429\ub2c8\ub2e4. \ud611\uc0c1\uc774 \uc801\ub300\uc801\uc778 \uac83\uc73c\ub85c \uc778\uc2dd\ub418\uc5b4 \uc77c\ubd80 \uc0ac\ub78c\ub4e4\uc740 \ubd88\uc548\uac10\uc744 \ub290\ub084 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubc18\ub300\ub97c \ubc18\ub4dc\uc2dc \ub098\uc05c \uac83\uc73c\ub85c \uac04\uc8fc\ud560 \ud544\uc694\ub294 \uc5c6\uc73c\uba70, \uc624\ud788\ub824 \uba85\ud655\ud788 \ud558\uace0, \ucc38\uc5ec\ud558\uace0, \ud574\uacb0\ucc45\uc774\ub098 \ub300\uc548\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub85c \uc0bc\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

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\ub300\ud654\ud615 \uc774\uc758 \uc81c\uae30 \ucc98\ub9ac \uc6cc\ud06c\uc20d\uc740 \uc81c\ud734\uc0ac\uac00 \uc5ec\ub7ec\uac00\uc9c0 \uc751\ub2f5\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc608\uc0c1\ub418\ub294 \ubcf4\ud5d8\uc0ac\uc758 \uc9c8\ubb38\uc744 \ud0d0\uc0c9\ud558\ub294 \uc5f0\uc2b5\uc744 \ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uae30\ud68c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \ud65c\ub3d9\uc73c\ub85c \uad6c\uc131\ub41c \uc6cc\ud06c\uc20d\uc744 \uc798 \uc6b4\uc601\ud558\uba74 \ud300\uc740 \ubcf4\ud5d8\uc0ac \ubc0f \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc640\uc758 \uc911\uc694\ud55c \ub300\ud654\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ub300\ube44\ud560 \uc218 \uc788\uc73c\uba70, \uc81c\ud734\uc0ac\ub294 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub97c \ub300\uc0c1 \ubcf4\ud5d8\uc0ac\uc640 \ud568\uaed8 \ud574\uacb0\ud560 \uc218 \uc788\ub2e4\ub294 \uc790\uc2e0\uac10\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ubcf4\ud5d8\uc0ac<\/strong> \uc774\uc758<\/strong> \uc81c\uae30<\/strong> \ucc98\ub9ac\ud558\uae30<\/strong> –<\/strong>\ud575\uc2ec<\/strong> \uc0ac\ud56d<\/strong><\/h3>\n

\uc758\uc57d\ud488 \ubc0f \uc758\ub8cc \uae30\uae30\uc5d0 \ub300\ud55c \ubcf4\ud5d8 \uae09\uc5ec \ubc0f \ucc98\ubc29\uc57d \ubaa9\ub85d \ub4f1\uc7ac \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \ubcf4\ud5d8\uc0ac \uc774\uc758\uc81c\uae30\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\uace0 \ud53c\ud560 \uc218 \uc5c6\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\uc758 \uc8fc\uc694 \ub3d9\uc778\uc744 \uc774\ud574\ud558\uace0, \uadfc\uac70\uc5d0 \uae30\ubc18\ud55c \uc124\ub4dd\ub825 \uc788\ub294 \ub300\uc751\ucc45\uc744 \uc900\ube44\ud558\uba70, \uc81c\ud734 \ud300\uc5d0 \uc790\uc2e0\uac10\uc744 \ubd80\uc5ec\ud568\uc73c\ub85c\uc368 \ubcf4\ud5d8\uc0ac\uc5d0 \uad00\ud55c \ubd88\ud655\uc2e4\uc131\uc744 \uc644\ud654\ud558\uc5ec \uae0d\uc815\uc801\uc778 \uae09\uc5ec \ubc0f \ucc98\ubc29\uc57d \ubaa9\ub85d \ub4f1\uc7ac\ub97c \uc774\ub8f0 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n

\ud074\ub798\ub9ac\ubca0\uc774\ud2b8\ub294 \uc804 \uc138\uacc4 \ubcf4\ud5d8\uc0ac \ud589\ub3d9\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uc640 \uc218\uc2ed \ub144\uc758 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uac00\uce58 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc790\ub8cc\uc640 \ub300\ud654\ud615 \uc6cc\ud06c\uc20d(\uc774\uc758 \uc81c\uae30 \ucc98\ub9ac\uc790 \uacc4\ud68d \ubc0f \uc804\ub7b5, \uc790\ub8cc \ucd9c\uc2dc \ubc0f \uc6cc\uac8c\uc784 \uc138\uc158 \ud3ec\ud568)\uc744 \uac1c\ubc1c\ud558\uc5ec \uace0\uac1d\uacfc \ud611\ub825\ud558\uc5ec \ud658\uae09 \ud658\uacbd\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ud0d0\uc0c9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uadc0\uc0ac\uc758 \uc2dc\uc7a5 \uc9c4\ucd9c \ubaa9\ud45c\ub97c \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \uc5ec\uae30<\/a>\ub85c \ubb38\uc758\uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n

 <\/p>\n

\ubcf8 \uae00\uc740 \ud074\ub798\ub9ac\ubca0\uc774\ud2b8 \uc218\uc11d \uc758\ud559\uc791\uac00 Ashley Newcombe\uacfc \ud074\ub798\ub9ac\ubca0\uc774\ud2b8 \uac00\uce58 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc774\uc0ac\uc778 Richard Massey\uac00 \uc791\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ashley Newcombe \uc218\uc11d \uc758\ud559 \ubd80\ubb38 \uc791\uac00, \uc774\uc0ac , \ubc38\ub958 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud074\ub798\ub9ac\ubca0\uc774\ud2b8   \uc0c8\ub85c\uc6b4 \uc758\uc57d\ud488 \ub610\ub294 \uc758\ub8cc\uae30\uc220\uc744 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ubcf4\ud5d8\uc0ac \ubc0f \uc758\ub8cc\uae30\uc220\ud3c9\uac00(HTA) \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \ubc18\ub300\uc640 \uc9c8\ubb38\uc744 \ubc1b\ub294 \uac83\uc740 \ud53c\ud560 \uc218…<\/p>\n","protected":false},"author":207,"featured_media":15472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_links_to":"","_links_to_type":0,"footnotes":""},"categories":[1315],"tags":[1836],"class_list":["post-15470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-sciences-healthcare","tag-market-access","clarivate-industry-life-sciences-and-healthcare","clarivate-product-market-access-launch"],"acf":[],"lang":"ko","translations":{"ko":15470},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts\/15470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/comments?post=15470"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts\/15470\/revisions"}],"predecessor-version":[{"id":329665,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts\/15470\/revisions\/329665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media\/15472"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=15470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/categories?post=15470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/tags?post=15470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}