{"id":14676,"date":"2024-03-12T11:35:07","date_gmt":"2024-03-12T02:35:07","guid":{"rendered":"https:\/\/clarivate.com\/ko\/?p=14676"},"modified":"2024-11-06T02:56:43","modified_gmt":"2024-11-06T02:56:43","slug":"future-proofing-drug-rd-to-ensure-a-successful-commercial-launch","status":"publish","type":"post","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/ko\/blog\/future-proofing-drug-rd-to-ensure-a-successful-commercial-launch\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \uc0c1\uc5c5\uc801 \ucd9c\uc2dc\ub97c \ubcf4\uc7a5\ud558\ub294 \ubbf8\ub798 \uc9c0\ud5a5\uc801 \uc57d\ubb3c\uc758 \uc5f0\uad6c\uac1c\ubc1c"},"content":{"rendered":"<p>\uc784\uc0c1\uc2dc\ud5d8\uc5d0 \uc131\uacf5\ud55c \uc81c\uc57d\ubc14\uc774\uc624 \uc57d\ubb3c \ud6c4\ubcf4\uad70 \uc911 10%\ub294 \ucd9c\uc2dc\uac00 \ub41c \ud6c4\uc5d0\ub3c4 \uc5f0\uad6c\uac1c\ubc1c\uc5d0 \uc3df\uc544\ubd80\uc740 \ub178\ub825\uc744 \ubcf4\uc0c1\ubc1b\uc744 \ub9cc\ud07c\uc758 \ucda9\ubd84\ud55c \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ucd5c\uadfc 10\ub144\uac04 \ucd9c\uc2dc\ub41c <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/health-care\/key-factors-for-successful-drug-launch.html\" target=\"_blank\" rel=\"noopener\">\uc57d\ubb3c\uc758 3\ubd84\uc758 1\uc774\uc0c1\uc774 \ub9e4\ucd9c \uae30\ub300\uce58\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4<\/a>. \u00a0\uc77c\ubd80 \ud68c\uc0ac\ub4e4\uc740 \uc608\uc0c1\ubcf4\ub2e4 \ub290\ub9b0 \ud310\ub9e4 \ucd94\uc138\ub098 \uc81c\ud488\uc758 \uc2e4\ud328\ub97c \uac10\ub2f9\ud560 \ub9cc\ud07c\uc758 \uc7ac\ubb34 \uad6c\uc870\ub97c \uac16\ucd94\uace0 \uc788\uc9c0\ub9cc, \ub2e4\ub978 \ud68c\uc0ac\ub4e4\uc740 \uc790\uc0b0\uc744 \ub9e4\uac01\ud558\uac70\ub098 \uc778\uc218\ub97c \ubaa8\uc0c9\ud558\uac70\ub098 \uc2ec\uc9c0\uc5b4 \ub9e4\uc7a5\uc744 \ud3d0\uc1c4\ud574\uc57c \ud558\ub294 \uc77c\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uc2e4\ud328\ub294 \uacc4\uc0b0\ucc29\uc624\ub85c \ucd08\ub798\ub418\uae30\ub3c4 \ud558\uba70, \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uc81c\ud488 \ucd9c\uc2dc\ub97c \uc911\ub2e8\ud558\uae30 \uc804, \uc218\ub9ce\uc740 \uc7a5\uc560\ubb3c\uc744 \uc6b0\uc5f0\ud788 \ubc1c\uacac\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc81c\ud488 \ucd9c\uc2dc\uc5d0 \uad00\ud55c \uc774\ub7f0 \uc0c1\ud669\ub4e4\uc774 \uc644\uc804\ud55c \uc2e4\ud328\ub85c \ub05d\ub098\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc5b4\ub5a4 \ud68c\uc0ac\ub4e4\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2e4\uc218\ub97c \ud1b5\ud574 \uad50\ud6c8\uc744 \uc5bb\uace0 \uc5f0\uad6c \uac1c\ubc1c\uc5d0 \uc3df\uc544\ubd80\uc740 \ub178\ub825\ub4e4\uc744 \uad6c\uc81c\ud568\uc73c\ub85c\uc368 \uc131\uacf5\uc744 \uac70\ub450\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc704\uc5d0 \uc5b8\uae09\ud55c \uac01\uac01\uc758 \uc0c1\ud669\uc5d0\uc11c \uadc0\uc911\ud55c \uad50\ud6c8\uc744 \uc5bb\uace0, \ud5a5\ud6c4\uc758 \uc758\uc57d\ud488 \uac1c\ubc1c \uc0ac\uc774\ud074\uc5d0 \ubc18\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub798\ub9ac\ubca0\uc774\ud2b8 \ubd84\uc11d\uac00\ub4e4\uc774 \uc81c\ud488 \ucd9c\uc2dc\ud6c4\uc5d0 \ubc1c\uacac\ud558\ub294 \uc7a5\uc560\ubb3c\uacfc \uc2e4\ud328\ub97c \uac80\ud1a0\ud55c \uacb0\uacfc, \ud558\uae30\uc640 \uac19\uc740 \uc77c\ubc18\uc801\uc778 \uc774\uc720\ub4e4\uc774 \uc774\ub7f0 \uc0ac\ud0dc\ub97c \ucd08\ub798\ud568\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubd80\uc11c \uac04\uc758 \ucd08\uae30 \uc758\uc0ac\uc18c\ud1b5 \ubc0f \ud611\uc5c5\ubd80\uc871<\/strong>: \uacfc\ud559\uc801\uc778 \ubc1c\uacac\uc774 \uc0c1\uc5c5\uc801\uc778 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \ucda9\ubd84\ud55c \uc694\uc18c\uac00 \uc544\ub2cc \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc5f0\uad6c\uac1c\ubc1c \ubc0f \ucd08\uae30 \ub2e8\uacc4 \uc2dc\ud5d8\uc740 \uc784\uc0c1\uac1c\ubc1c, \uaddc\uc81c, \uc0c1\uc5c5 \ubc0f \ub9c8\ucf13\uc561\uc138\uc2a4 \ud300\uacfc \ubcc4\ub3c4\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc81c\ud488\uc774 \uc5f0\uad6c\uc18c\uc5d0\uc11c \ub098\uc62c \ub54c \uc0c1\uc5c5\uc801 \uc131\uacf5\uc744 \uc774\ub044\ub294 \uc694\uc18c\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud55c \uc804\uc0ac\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\uac00 \uc5c6\ub2e4\uba74, \ub300\ucc45\uc744 \uad6c\ud604\ud558\uae30\uc5d0 \ub108\ubb34 \ub2a6\uac70\ub098 \ube44\uc6a9\uc774 \ub9ce\uc774 \uc18c\uc694\ub418\uac8c \ub429\ub2c8\ub2e4. \uc870\uae30\uc5d0 \uc2e4\uc0ac\ub97c \uc218\ud589\ud558\uba74 \uc804\uccb4 \uac1c\ubc1c \uc218\uba85\uc8fc\uae30\uc5d0 \uac78\uce5c \uc6b0\ub824\uc0ac\ud56d\ub4e4\uc744 \ud574\uacb0\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc774\ud574 \uad00\uacc4\uc790\uc758 \uae30\ub300\ub97c \uc798\ubabb \ud574\uc11d\ud558\uac70\ub098 \uc608\uc0c1\ud558\uc9c0 \ubabb\ud568<\/strong>: \ub9c8\uc9c0\ub9c9 \uc81c\ud488\uc744 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud588\uc744 \ub54c \ud6a8\uacfc\uac00 \uc788\uc5c8\ub358 \uc694\uc18c\ub4e4\uc774 \ub2e4\uc74c \uc81c\ud488\uc744 \ucd9c\uc2dc\ud560 \ub54c \ud658\uc790, \uc758\uc0ac, \uc815\ubd80, \uaddc\uc81c \uae30\uad00 \ubc0f \ubcf4\ud5d8\uc0ac(\uc9c0\ubd88\uc790)\uc758 \uc9c4\ud654\ud558\uace0 \uc788\ub294 \uc6b0\uc120\uc21c\uc704\ub97c \ucda9\uc871\ud560 \uac83\uc73c\ub85c \uac00\uc815\ud558\ub294 \uac83\uc740 \ucda9\ubd84\uce58 \uc54a\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud55c \uad6d\uac00 \ub610\ub294 \uc9c0\uc5ed\uc5d0 \uc801\ud569\ud558\ub2e4\uace0 \uac04\uc8fc\ub418\ub294 \uac83\uc774 \ub2e4\ub978 \uad6d\uac00\uc5d0\ub294 \uc801\uc6a9\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud574\uad00\uacc4\uc790\uc758 \uc694\uad6c\uc0ac\ud56d\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc740 \ubbf8\ucda9\uc871 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \uc81c\ud488(\ubd84\uc790, \ud50c\ub7ab\ud3fc \ubc0f \ub514\ubc14\uc774\uc2a4)\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ubfd0 \uc544\ub2c8\ub77c, \ub2e8\uc21c\ud55c \uc784\uc0c1 \uacb0\uacfc\ub97c \ub118\uc5b4 \ud6a8\ub2a5, \uc548\uc815\uc131 \ubc0f \uc774\uc810\uc744 \uc785\uc99d\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uc784\uc0c1 \uc2dc\ud5d8 \uc124\uacc4\ub97c \uc218\ub9bd\ud558\uace0 \uc81c\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucc28\ubcc4\ud654\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc720\ub9dd\ud55c \ucd08\uae30 \ub2e8\uacc4 \uacb0\uacfc\ub97c \uc5bb\uc740 \ud6c4 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ud310\ub9e4\ud558\ub824\ub294 \ubc14\uc774\uc624\ud14d \ud68c\uc0ac\uc758 \uacbd\uc6b0, \ud22c\uc790\uc790\uc640 \uc7a0\uc7ac\uc801\uc778 \ud30c\ud2b8\ub108\ub4e4\uc740 \uc81c\ud488\uc774 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ub418\uba74 \uc2e4\ud589\uac00\ub2a5\ud55c \uac83\ub4e4\uc774 \ubb34\uc5c7\uc778\uc9c0\ub97c \uc54c\uace0\uc790 \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc81c\ud488\uc744 \uc0ac\uc6a9\uc131, \ubcf4\uc0c1 \uac00\ub2a5\uc131 \ubc0f \uc81c\ud488\uc758 \uac00\uce58\uac00 \uc704\ud5d8\uc694\uc18c\ubcf4\ub2e4 \ud070\uc9c0\ub97c \uc54c\uc544\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub7f0 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc740 \uc774\ubbf8 \uc81c\ud488 \uac1c\ubc1c \ud504\ub85c\uc138\uc2a4\uc758 \uc77c\ubd80\uac00 \ub41c \uc798\ubabb\ub41c \uc120\ud0dd\ub4e4\uc744 \uc774\uc5b4\ubc1b\ub294 \uac83\uc744 \ud53c\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc704\ud5d8\uc2e0\ud638\uac00 \ubc1c\uc0dd\ud560 \ub54c \uc774\ub97c \ud574\uacb0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong><strong>: <\/strong>\ucd94\uac00 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud544\uc694\ud55c \uaddc\uc81c\uc5d0 \ub300\ud55c \uc870\uae30 \ud53c\ub4dc\ubc31, \ub3d9\uc77c\ud55c \uc758\uc57d\ud488 \ub4f1\uae09\/\uce58\ub8cc \ubd84\uc57c\uc758 \uacbd\uc7c1 \uac1c\ubc1c, \uac00\uaca9 \ucc45\uc815\uc5d0 \ub300\ud55c \ube44\ud310 \ub4f1\uc740 \uae30\uc5c5\uc774 \uc81c\ucd9c \ubc0f \uc2dc\uc7a5 \ucd9c\uc2dc \uacfc\uc815\uc5d0\uc11c \ubb34\uc2dc\ud574 \uc628 \uc7a5\uc560\ubb3c\ub4e4\uc758 \uc608\uc785\ub2c8\ub2e4. \ub9ac\uc18c\uc2a4\uc640 \ud3c9\ud310 \ubaa8\ub450\ub97c \uc9c0\uc18d\ud558\uae30 \uc704\ud55c \ube44\uc6a9\uc774, \uae30\uc5c5\uc774 \uc804\ub7b5\uc744 \uc7ac\ud3c9\uac00\ud558\uace0 \uc870\uc815\ud558\uac70\ub098 \uc911\uc694\ud55c \uc774\ub3d9\/\uae08\uc9c0 \uacb0\uc815\uc744 \ubcf4\ub2e4 \uc77c\ucc0d \ub0b4\ub9ac\uae30 \uc704\ud574 \uc911\ub2e8\ud558\ub294 \uacbd\uc6b0\ubcf4\ub2e4 \ub354 \uc18c\uc694\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uacfc\uac70\uc758 \uc2e4\ud328 \ubc0f \ubcf5\uad6c\ub97c \uac80\ud1a0\ud558\uace0 \ubd84\uc11d\ud558\uba74, \ubbf8\ub798\uc758 \uc81c\ud488\uacfc \uc784\uc0c1 \uc2dc\ud5d8 \uc124\uacc4\ub294 \ubb3c\ub860 \uc0c1\uc5c5\uc801 \ucd9c\uc2dc\uae4c\uc9c0 \uc54c\ub824\uc904 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc758 \uc720\ud615\uc744 \uac15\uc870\ud574 \ucd08\uae30 \uc5f0\uad6c\uac1c\ubc1c\ubd80\ud130 \uc0c1\uc6a9\ud654\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uc81c\ud488 \ud6c4\ubcf4\uad70\ub4e4\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 Real World Data\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud658\uc790\ub4e4\uc758 \ubbf8\ucda9\uc871\ub41c \uc694\uad6c<\/li>\n<li>\ubc14\uc774\uc624\ub9c8\ucee4 \ubc0f \uc9c8\ubcd1\/\ud658\uc790 \uc138\ubd84\ud654<\/li>\n<li>\ud658\uc790 \ubc0f \uc758\uc0ac \ubc00\uc9d1 \uc9c0\uc5ed\uc758 \uc784\uc0c1\uc2dc\ud5d8 \uc0ac\uc774\ud2b8<\/li>\n<li>\uc6b0\ub824\ub418\ub294 \uc548\uc815\uc131 \ubc0f \uc720\ud6a8\uc131 \uc2e0\ud638<\/li>\n<li>\uaddc\uc81c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc9c0\ub9ac\uc801\uc778 \ucc28\uc774<\/li>\n<li>\uc9c4\ud654\ud558\ub294 \uc815\ubd80 \uc815\ucc45 \ubc0f \uc774\ub2c8\uc154\ud2f0\ube0c<\/li>\n<li>\uac1c\ubc1c \uc81c\ud488\uc744 \ub458\ub7ec\uc2f8\uace0 \uc788\ub294 \uc784\uc0c1 \ubc0f \uacbd\uc7c1 \ud658\uacbd<\/li>\n<li>\uc81c\ud488 \ud6c4\ubcf4\uad70\uc758 \uac00\uce58\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud574 \uc790\uae08\uc744 \ud655\ubcf4\ud558\uace0 \uac00\uaca9 \ubc0f \uc2dc\uc7a5 \uc811\uadfc \uc804\ub7b5\uc744 \uc54c\ub9ac\ub294 \ubc29\ubc95<\/li>\n<\/ul>\n<p>\u2018<a href=\"https:\/\/www.fiercepharma.com\/premium\/webinar\/learning-lessons-failure-how-improve-economics-life-sciences-rd?utm_campaign=lessons-of-failure-webinar&amp;utm_source=Blog&amp;utm_medium=Owned_Press\" target=\"_blank\" rel=\"noopener\">\uc2e4\ud328\ub85c \ubd80\ud130\uc758 \ubc30\uc6c0\u2019(Lessons of Failure)<\/a> \uc6e8\ube44\ub098\ub97c \ud1b5\ud574 \uac04\uacfc\ub418\uac70\ub098 \uc2dc\uc7a5 \uc2b9\uc778\uc744 \uc5bb\uc9c0 \ubabb\ud588\uac70\ub098 \ucd9c\uc2dc \ub2f9\uc2dc \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\ub358 \uad6c\uccb4\uc801\uc778 \uc608\uc5d0 \ub300\ud55c \ud074\ub798\ub9ac\ubca0\uc774\ud2b8 \ubd84\uc11d\uac00\uc758 \uc758\uacac\uc744 \ub4e4\uc5b4\ubcf4\uc2ed\uc2dc\uc624. \ubcf8 \uc6e8\ube44\ub098\uc5d0\uc11c\ub294 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc758 \uc5f0\uad6c\uac1c\ubc1c\uc758 \uacbd\uc81c\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95\uacfc \uc774\ub7f0 \uc7a5\uc560\ubb3c\uc744 \uc870\uae30\uc5d0 \ubcf4\ub2e4 \uc815\ud655\ud788 \uc2dd\ubcc4\ud558\uace0 \ubaa8\ub2c8\ud130\ub9c1 \ud568\uc73c\ub85c\uc368 \uadf9\ubcf5\ud560 \uc218 \uc788\uc5c8\ub358 \ubc29\ubc95\uc744 \ubcf4\ub2e4 \uc790\uc138\ud788 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc784\uc0c1\uc2dc\ud5d8\uc5d0 \uc131\uacf5\ud55c \uc81c\uc57d\ubc14\uc774\uc624 \uc57d\ubb3c \ud6c4\ubcf4\uad70 \uc911 10%\ub294 \ucd9c\uc2dc\uac00 \ub41c \ud6c4\uc5d0\ub3c4 \uc5f0\uad6c\uac1c\ubc1c\uc5d0 \uc3df\uc544\ubd80\uc740 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