{"id":12745,"date":"2023-07-24T11:43:44","date_gmt":"2023-07-24T02:43:44","guid":{"rendered":"https:\/\/clarivate.com\/ko\/?p=12745"},"modified":"2026-03-30T08:51:33","modified_gmt":"2026-03-30T08:51:33","slug":"pharmas-and-medtechs-flex-brand-protection-among-top-100-new-brands-for-2023","status":"publish","type":"post","link":"https:\/\/clarivate.com\/life-sciences-healthcare\/ko\/blog\/pharmas-and-medtechs-flex-brand-protection-among-top-100-new-brands-for-2023\/","title":{"rendered":"\uc81c\uc57d \ubc0f \uc758\ub8cc\uae30\uc220 \uae30\uc5c5\ub4e4 2023\ub144 100\ub300 \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc774\ub984\uc744 \uc62c\ub9ac\uba70 \ube0c\ub79c\ub4dc \uac15\ud654"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12579 alignleft\" src=\"http:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/05\/matthew-arnold_avatar-140x140-1.jpg\" alt=\"\" width=\"103\" height=\"103\" srcset=\"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/05\/matthew-arnold_avatar-140x140-1.jpg 140w, https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/05\/matthew-arnold_avatar-140x140-1-40x40.jpg 40w\" sizes=\"auto, (max-width: 103px) 100vw, 103px\" \/><\/p>\n<p><span style=\"font-size: medium\"><strong>MATTHEW ARNOLD<\/strong><br \/>\n<strong>\uc218\uc11d\ubd84\uc11d\uac00<\/strong><br \/>\n<strong>\ud074\ub798\ub9ac\ubca0\uc774\ud2b8<\/strong> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc758 \uae30\uc5c5\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \ubcf4\ud638\ub97c \uac15\ud654\ud568\uc5d0 \ub530\ub77c \uc62c\ud574\uc5d0\ub294 12\uac1c\uc758 \uc81c\uc57d \ubc0f \uc758\ub8cc\uae30\uc220 \ube0c\ub79c\ub4dc\uac00 2023\ub144 100\ub300 \uc2e0\uaddc \ube0c\ub79c\ub4dc \ubcf4\uace0\uc11c\uc5d0 \uc774\ub984\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc758 \uc81c\uc57d \ubc0f \uc758\ub8cc\uae30\uc220 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ud310\ub9e4\ub418\ub294 \uacbd\uc6b0\uac00 \uc801\uae30 \ub54c\ubb38\uc5d0 \uc560\ud50c(2023 100\ub300 \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc911 5\uac1c \ube0c\ub79c\ub4dc\uc758 \uc774\ub984\uc744 \uc62c\ub9bc), \ud654\uc6e8\uc774(5) \ubc0f \ud734\uace0\ubcf4\uc2a4(4)\uc640 \uac19\uc740 \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uacfc \uc6b0\ud638\uc801\uc778 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12746\" src=\"http:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/07\/graphics-for-top-100-lsh-blog-e1690205470417-1-300x164.jpg\" alt=\"\" width=\"610\" height=\"333\" srcset=\"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/07\/graphics-for-top-100-lsh-blog-e1690205470417-1-300x164.jpg 300w, https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/07\/graphics-for-top-100-lsh-blog-e1690205470417-1-1024x558.jpg 1024w, https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/07\/graphics-for-top-100-lsh-blog-e1690205470417-1-768x419.jpg 768w, https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/07\/graphics-for-top-100-lsh-blog-e1690205470417-1-73x40.jpg 73w, https:\/\/clarivate.com\/life-sciences-healthcare\/wp-content\/uploads\/sites\/4\/2023\/07\/graphics-for-top-100-lsh-blog-e1690205470417-1.jpg 1121w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><br \/>\n<span style=\"font-size: small\">\ucd9c\ucc98: 1\uc5b54\ucc9c 5\ubc31\ub9cc\uac1c\uc758 \uac1c\ubcc4 \ud2b8\ub808\uc774\ub4dc\ub9c8\ud06c \uae30\ub85d\uc744 \ucee4\ubc84\ud558\ub294 Clarivate Trademark Strength Index \ubc0f CompuMark \ub370\uc774\ud130 <\/span><\/p>\n<p>\uc62c\ud574 \ubcf4\uace0\uc11c \uc911 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \uce21\uba74\uc5d0\uc11c \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc810\uc740 \ud558\uae30\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>BioNTech\uc774 \ub450\ubc88 \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. mRNA COVID-19 \ubc31\uc2e0\uc73c\ub85c \uc138\uacc4\uc801\uc778 \uba85\uc131\uc744 \uc5bb\uc740 \ub3c5\uc77c \ubc14\uc774\uc624\uae30\uc5c5\uc758 \uae30\uc5c5\ube0c\ub79c\ub4dc\ub85c \uc6b0\uc120 \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 BioNTech\uc758 BioNTainer mRNA \uc0dd\uc0b0 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. BioNTainer\ub294 \ubaa8\ub4c8\uc2dd \uc0dd\uc0b0 \ub2e8\uc704, GMP\uc900\uc218 \uc124\uc815 \ubc0f \uac1c\uc778 \uad50\uc721\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\uba70, \uac01 \ub2e8\uc704\ub294 \uc804\uc5fc\uc131 \uc9c8\ubcd1 \ubc1c\ubc1c\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud558\uae30 \uc704\ud55c \uae00\ub85c\ubc8c \uc0dd\uc0b0 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc9c0\uc5ed\uc801\uc778 \ub178\ub4dc\ub85c \uc791\ub3d9\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li>Incyte\ub3c4 \uc5ed\uc2dc \ub450\ubc88 \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uba3c\uc81c \ubbf8\uad6d \uae30\ubc18 \ud68c\uc0ac\uc758 \ube44\ubd84\uc808\uc131 \ubc31\ubc18\uc99d\uacfc \uc544\ud1a0\ud53c \ud53c\ubd80\uc5fc \ud658\uc790\ub97c \uc704\ud55c \ud1a0\ud53c\uceec JAK\uc5b5\uc81c\uc81c\uc778 OPZELURA\u2122\ub85c \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc81c\ud488\uc740 12\uc138 \uc774\uc0c1\uc758 \ud658\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc885\uc591, \uc790\uac00\uba74\uc5ed, \ud608\uc561 \uadf8\ub9ac\uace0 \uc774\uc2dd\ubc18\uc751 \ud638\uc2a4\ud2b8 \uc7a5\uc560\uc758 \uc608\uc0c1\uce58\ub8cc \uc57d\ubb3c\uc778 QPARIK\u00ae \ub4f1\ub85d\uc73c\ub85c \uc5b8\uae09\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<li>Zimmer Biomet\uc758 \uce58\uacfc \ubc0f \ucc99\ucd94 \ube44\uc988\ub2c8\uc2a4 \uc2a4\ud540\uc624\ud504 \uae30\uc5c5\uc778 ZimVie \ubc0f bioMerieux\uc758 \uc2a4\ud0dd\uac00\ub2a5\ud55c \ubca4\uce58\ud0d1 \uc790\ub3d9 \uba74\uc5ed \uce21\uc815 \uc194\ub8e8\uc158\uc778 IDAS\u00ae KUBE\u2122\ub4f1\uc758 \uc774\ub984\uc744 \uc62c\ub9ac\uba70 \uc758\ub8cc\uae30\uae30 \uc0b0\uc5c5\ub3c4 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \uc798 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ubaa8\ub4e0 \uc0b0\uc5c5\ubd84\uc57c\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5\uc758 \ub3c4\ub798\uac00 \uc62c\ud574 \uc8fc\ubaa9\ud560\ub9cc\ud55c \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4. Bayer\uc758 \uc778\uacf5\uc9c0\ub2a5 \ubc29\uc0ac\uc120\ud559 \uc194\ub8e8\uc158 \uc81c\ud488\uad70\uc778 Calantic\u2122\uc774 \ub300\ud45c\uc801\uc778 \uc608\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc9c0\ub9ac\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcfc\ub54c, \uc62c\ud574 \uc774\ub984\uc744 \uc62c\ub9b0 \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc720\ub7fd\uc5d0 \ud3b8\uc911\ub418\uc5b4 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\uc77c\uacfc \uc2a4\uc704\uc2a4\ub294 \uac01\uac01 6\uac1c\uc758 \ube0c\ub79c\ub4dc\ub97c, \ud504\ub791\uc2a4\uc640 \uc601\uad6d\uc740 \uac01\uac01 1\uac1c\uc758 \ube0c\ub79c\ub4dc\uc758 \uc774\ub984\uc744 \ubcf4\uace0\uc11c\uc5d0 \uc62c\ub838\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uae30\ubc18\uc758 \ud68c\uc0ac\ub4e4\uc740 3\uac1c\uc758 \ube0c\ub79c\ub4dc\ub97c \ud55c\uad6d\uc740 1\uac1c\uc758 \ube0c\ub79c\ub4dc\uc758 \uc774\ub984\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5 \uc774\uc678\uc758 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc911\uad6d\uc5d0 \uae30\ubc18\uc744 \ub454 \ud68c\uc0ac\ub4e4\uc774 \ub9e4\uc6b0 \uac15\ud55c \uc785\uc9c0\ub97c \ubcf4\uc600\uc73c\uba70 27\uac1c\uc758 \ube0c\ub79c\ub4dc\uac00 \uc774\uc5d0 \ud574\ub2f9\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>2023\ub144 100\ub300 \uc2e0\uaddc \ube0c\ub79c\ub4dc\ub97c \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \ubd84\uc11d\uac00\ub4e4\uc740 \ud074\ub798\ub9ac\ubca0\uc774\ud2b8\uc758 \uae00\ub85c\ubc8c \ud2b8\ub808\uc774\ub4dc\ub9c8\ud06c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 \ub370\uc774\ud130\ub294 1\uc5b54\ucc9c5\ubc31\ub9cc\uac74\uc758 \uac1c\ubcc4 \uc0c1\ud45c\uae30\ub85d\uc744 \ud3ec\ud568\ud558\uace0 \uc788\uc73c\uba70 2021\ub144\ubd80\ud130 2022\ub144\uae4c\uc9c0 \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc2e0\uccad\ub41c \uc0c1\ud45c \uc911 \uc5b8\uc5b4\uc801 \uc694\uc18c\uac00 \ud3ec\ud568\ub41c \uac83\ub4e4\uc744 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc7a5 \uc601\ud5a5\ub825 \ubc0f \uc9c0\ub9ac\uc801\/\uacbd\uc81c\uc801 \ucee4\ubc84\ub9ac\uc9c0\uc5d0 \ub530\ub77c \uc810\uc218\uac00 \ubd80\uc5ec\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4 \ubcf4\uace0\uc11c\ub97c \uc77d\uace0 \uc2f6\uc73c\uc2e0 \ubd84\uc740 <a href=\"https:\/\/clarivate.com\/ko\/lp\/top-100-new-brands-2023\/\">\uc774\uacf3<\/a>\uc744 \ud1b5\ud574 \uc77d\uc5b4\ubcf4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc0dd\uba85\uacfc\ud559 \ubd84\uc57c\uc5d0 \ub300\ud55c \ud074\ub798\ub9ac\ubca0\uc774\ud2b8\uc758 \ub370\uc774\ud130 \ubc0f \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uad81\uae08\ud558\uc2e0 \ubd84\ub4e4\uc740 <a href=\"https:\/\/clarivate.com\/ko\/products\/biopharma\/\">\uc5ec\uae30<\/a>\ub97c \ucc38\uc870\ud574\uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MATTHEW ARNOLD \uc218\uc11d\ubd84\uc11d\uac00 \ud074\ub798\ub9ac\ubca0\uc774\ud2b8 &nbsp; &nbsp; \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc758 \uae30\uc5c5\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \ubcf4\ud638\ub97c \uac15\ud654\ud568\uc5d0 \ub530\ub77c \uc62c\ud574\uc5d0\ub294 12\uac1c\uc758 \uc81c\uc57d \ubc0f \uc758\ub8cc\uae30\uc220 \ube0c\ub79c\ub4dc\uac00 2023\ub144 100\ub300 \uc2e0\uaddc \ube0c\ub79c\ub4dc \ubcf4\uace0\uc11c\uc5d0 \uc774\ub984\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5\uc758&#8230;<\/p>\n","protected":false},"author":207,"featured_media":12748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_links_to":"","_links_to_type":0,"footnotes":""},"categories":[1315],"tags":[1860,1863,1401],"class_list":["post-12745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-sciences-healthcare","tag-enterprise","tag-research-and-commercialization","tag-pharmaceutical","clarivate-industry-ip","clarivate-industry-life-sciences-and-healthcare"],"acf":[],"lang":"ko","translations":{"ko":12745},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts\/12745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/comments?post=12745"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts\/12745\/revisions"}],"predecessor-version":[{"id":303048,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/posts\/12745\/revisions\/303048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media\/12748"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/media?parent=12745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/categories?post=12745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/life-sciences-healthcare\/wp-json\/wp\/v2\/tags?post=12745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}