Gaining a granular view of the patient journey is critical to life sciences commercialization in today’s patient-centric world, informing everything from product development to market access and post-launch management.
Unfortunately, patient journey efforts are often conducted in a fragmented fashion, with different teams employing different methodologies and data sources, depriving companies of a more comprehensive view of the barriers and drivers impacting their brands.
At Clarivate, we’re rethinking the way we trace the patient journey with the aim of capturing the larger picture, in greater detail, so that our customers can better serve their customers.
