{"id":9923,"date":"2022-08-16T13:15:17","date_gmt":"2022-08-16T04:15:17","guid":{"rendered":"https:\/\/clarivate.com\/ko\/?p=9923"},"modified":"2022-08-16T13:15:17","modified_gmt":"2022-08-16T04:15:17","slug":"three-tips-to-better-mitigate-risk-and-ensure-successful-brand-launches-for-ip-professionals-3","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/ko\/blog\/three-tips-to-better-mitigate-risk-and-ensure-successful-brand-launches-for-ip-professionals-3\/","title":{"rendered":"[IP\uc804\ubb38\uac00 \uc6a9]\uc704\ud5d8\uc744 \uc644\ud654\ud558\uace0 \ubcf4\ub2e4 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \ucd9c\uc2dc\ub97c \ubcf4\uc7a5\ud558\ub294 \uc138\uac00\uc9c0 \ud301"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/clarivate.com\/wp-content\/uploads\/2022\/08\/vclabau_avatar-70x70.jpg\" \/><\/p>\n<p>VANESSA CLABAU<\/p>\n<p>\uae00\ub85c\ubc8c \uac80\uc0c9\ubd80\uc11c \u00a0\uc774\uc0ac<\/p>\n<p>\ud074\ub798\ub9ac\ubca0\uc774\ud2b8<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\uc0c1\ud45c \uc5f0\uad6c \ubc0f \uc704\ud5d8 \ud3c9\uac00\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ucd9c\uc2dc\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. IP \uc804\ubb38\uac00\ub4e4\uc774 \ube0c\ub79c\ub4dc \ucd9c\uc2dc\uc5d0 \uad00\ud55c \uc8fc\uc694\uc9c8\ubb38\uc5d0 \ube60\ub974\uace0 \uc815\ud655\ud55c \ub300\ub2f5\uc744 \uc81c\uacf5\ud558\uba74, \ube0c\ub79c\ub4dc \uc18c\uc720\uc790\ub4e4\uc740 \ubcf4\ub2e4 \uc790\uc2e0\uc788\uac8c \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c IP\uc804\ubb38\uac00\ub4e4\uc744 \uadc0\uc911\ud55c \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\ub85c \uc5ec\uae30\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc0c1\uc5c5\uc801 <\/strong><strong>\uc704\ud5d8\uc744 <\/strong><strong>\uc644\ud654\ud558\uba74\uc11c <\/strong><strong>\uc801\uc2dc\uc5d0 <\/strong><strong>\uc2e0\uaddc <\/strong><strong>\ube0c\ub79c\ub4dc <\/strong><strong>\ucd9c\uc2dc\ud558\uae30<\/strong><\/p>\n<p>\uc624\ub298\ub0a0 \uc2dc\uc7a5\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub85c \ud3ec\ud654 \uc0c1\ud0dc\uc5d0 \uc774\ub974\ub800\uc2b5\ub2c8\ub2e4. \u00a0\uc9c0\ub09c 10\ub144\uac04 \uc0c1\ud45c\uad8c \ucd9c\uc6d0 \ud604\ud669\uc744 \uc0b4\ud3b4\ubcf4\uba74 <a href=\"https:\/\/clarivate.com\/ko\/lp\/traversing-the-evolving-trademark-landscape-2\/?campaignname=Year_In_Trademarks_Report_Leadgen_Professional_Services_2022&amp;campaignid=7014N000001YYGc\">2011\ub144 400\ub9cc \uac74 \ubbf8\ub9cc\uc774\ub358 \uac83\uc774 2021\ub144 1300\ub9cc \uac74 \uc774\uc0c1\uc73c\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/a> \uc989,\uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\ub824\ub294 \uc2e0\uaddc \ube0c\ub79c\ub4dc\uc758 \uc218\uac00 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc0ac\ub0b4 \ub610\ub294 \ub85c\ud38c \ub0b4\uc758 IP \uc804\ubb38\uac00\ub4e4\uc774 \u00a0\uc2e0\uaddc \ube0c\ub79c\ub4dc\ub97c \ucd9c\uc2dc\ub97c \uc900\ube44\ud558\ub294 \ube0c\ub79c\ub4dc\uc18c\uc720\uc8fc\ub4e4\uc744 \uc9c0\uc6d0\ud560 \ub54c \ub9e4\ubc88 \uc218\ub9ce\uc740 \ub09c\uc81c\ub97c \ub9c8\uc8fc\ud558\uac8c \ub429\ub2c8\ub2e4. <a href=\"https:\/\/clarivate.com\/ko\/2022-top100-newbrand\/\">\uc2e0\uaddc \ube0c\ub79c\ub4dc \ucd9c\uc2dc\ub97c<\/a> \uc704\ud574, \uc81c\ud488 \ubc0f \ube0c\ub79c\ub4dc \uad00\ub9ac\uc790\ub294 \ube61\ube61\ud55c \ucd9c\uc2dc \uc77c\uc815\uc744 \ucda9\uc871\ud558\uba74\uc11c \uacfc\ubc00\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc9c0\ub9cc, IP \uc804\ubb38\uac00\ub294 \uc62c\ubc14\ub978 \ube0c\ub79c\ub4dc \uc774\ub984\uc744 \ud655\ubcf4\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud68c\uc0ac\uac00 \ucd5c\uc18c\ud55c\uc758 \ubc95\uc801 \ubc0f \ube0c\ub79c\ub4dc \uc704\ud5d8\uc744 \uac10\uc218\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \ub450 \ud300\uc774 \ud568\uaed8 \uc77c\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0 \uad00\ub828 \ube44\uc6a9\uc774 \uc0c1\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc77c, \uc2e0\uc81c\ud488\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc218\ub144\uac04\uc758 \uc5f0\uad6c\uc640 \uac1c\ubc1c\uc744 \uc3df\uc740 \ud6c4 \uc81c\ud488\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc \uc774\ub984\uc744 \ucc3e\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud55c\ub2e4\uba74, \uc2e0\uc81c\ud488\uc774 \uc5bc\ub9c8\ub098 \uc798 \uac1c\ubc1c\ub418\uc5c8\ub294\uac00\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uadf8 \ucd9c\uc2dc \uacc4\ud68d\uc774 \uc9c0\uc5f0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/cdn.ihs.com\/www\/pdf\/Cost-Late-Product-Launches.pdf\" target=\"_blank\" rel=\"noopener\">\uc2e0\uc81c\ud488 \ucd9c\uc2dc\uac00 \uc9c0\uc5f0\ub418\uba74, \ud68c\uc0ac\ub294 \uc790\uc0b0 \uac00\uce58\uc758 \ucd5c\ub300 15-35%\uc5d0 \ud574\ub2f9\ud558\ub294 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud574\uc57c \ud560 \ubfd0 \uc544\ub2c8\ub77c, \uc8fc\uc8fc\uc758 \uac00\uce58\ub97c \uc57d 12% \uac10\uc18c\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\ube0c\ub79c\ub4dc \uc870\uc0ac \ubc0f \uc704\ud5d8 \ud3c9\uac00\ub97c \ud504\ub85c\uc138\uc2a4 \ucd08\uae30\uc5d0 \ucd9c\uc2dc \uacc4\ud68d\uc5d0 \ud1b5\ud569\ud558\uba74 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uc9c0\uc5f0\uc744 \uc644\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud6a8\uc728\uc801\uc774\uace0 \uad00\ub9ac \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc774\ub97c \uc218\ud589\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>Clarivate\u2122\ub294 \uc774\ub7ec\ud55c \ubb38\uc81c\uc810\uc5d0 \ub300\ud574 \uc778\uc9c0\ud558\uace0, <a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/assess-brand-risk-from-every-angle\/\">Clarivate Brand Landscape Analyzer<\/a>\ub97c \ucd9c\uc2dc\ud558\uae30 \uc704\ud574 \uad11\ubc94\uc704\ud55c \uc5f0\uad6c \ubc0f \uac1c\ubc1c\uc5d0 \uc804\ub150\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 \uc194\ub8e8\uc158\uc740 \uc2e0\uaddc \ube0c\ub79c\ub4dc \ucd9c\uc2dc \ubc0f \uc774\uc640 \uad00\ub828\ub41c \uc704\ud5d8\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uac1c\ubc1c\ub418\uc5c8\uc73c\uba70, \uae30\uc5c5\uc774 \uc0c1\uc5c5\uc801 \uc704\ud5d8\uc744 \uc644\ud654\ud558\uba74\uc11c \uc2e0\uaddc \ube0c\ub79c\ub4dc \ucd9c\uc2dc\uc758 \ubcf5\uc7a1\uc131\uc744 \uadf9\ubcf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. Clarivate Brand Landscape Analyzer\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc601\uc5ed\uc5d0\uc11c \uc0c1\ud45c\uad8c \ubcc0\ud638\uc0ac, \ubc95\ub960 \ubcf4\uc870\uc6d0 \ubc0f \ubc95\ub960 \uace0\ubb38\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>\ud558\ub098\uc758 <\/strong><strong>\uc194\ub8e8\uc158\uc73c\ub85c <\/strong><strong>\ub2e4\uc591\ud55c <\/strong><strong>\ucc28\uc6d0\uc758 <\/strong><strong>\ube0c\ub79c\ub4dc <\/strong><strong>\ubc0f <\/strong><strong>\ubc95\uc801 <\/strong><strong>\uc704\ud5d8 <\/strong><strong>\ud3c9\uac00<\/strong><\/li>\n<\/ol>\n<p>\uc804\ud1b5\uc801\uc73c\ub85c IP \ud300\uc740 \ube0c\ub79c\ub4dc \uc870\uc0ac\uc640 \uc2e4\uc0ac\ub97c \uc644\ub8cc\ud558\uae30 \uc704\ud574 \ub2e8\ud3b8\ud654\ub41c \ub3c4\uad6c\uc640 \ud504\ub85c\uc138\uc2a4\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.\uc0c1\ud45c \uc2ec\uc0ac \ubc0f \uac80\uc0c9 \uc740 \uc885\uc885 \ud558\ub098\uc758 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc218\ud589\ub418\ub294 \ubc18\uba74 \ud310\ub840 \ubc0f \uc18c\uc1a1 \ub3d9\ud5a5 \uc744 \uc870\uc0ac\ud558\ub294 \ub370 \uc644\uc804\ud788 \ub2e4\ub978 \ub9ac\uc18c\uc2a4\uac00 \uc0ac\uc6a9\ub429\ub2c8\ub2e4 . \uac8c\ub2e4\uac00, IP \uc804\ubb38\uac00\ub4e4\uc740 \uacbd\uc7c1 \uc815\ubcf4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uacfc \uc6f9\uc5d0\uc11c \uc720\uc0ac\ud55c \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \uc0ac\uc6a9 \uc99d\uac70\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uc815\uae30\uc801\uc73c\ub85c \uc218\ub3d9 \uc5f0\uad6c \ub178\ub825\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<p>\uc0c1\ud45c \uc804\ubb38\uac00\uc758 89%\ub294 \ud310\ub840\ubc95 \ub370\uc774\ud130\uc640 \uc0c1\ud45c \ub370\uc774\ud130\uc758 \ud1b5\ud569\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<a href=\"https:\/\/clarivate.com\/ko\/wp-content\/uploads\/sites\/9\/2022\/09\/XBU817777810-Trademark-Ecosystem-Report-KO_v3.0_AW_DIGITAL-PH.pdf\">\ucd9c\ucc98: \ud2b8\ub808\uc774\ub4dc\ub9c8\ud06c \uc5d0\ucf54\uc2dc\uc2a4\ud15c \ubcf4\uace0\uc11c, Clarivate, 2021<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>IP \uc804\ubb38\uac00\ub294 \uc0c1\ud45c, \ud310\ub840\ubc95, \uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d \uc815\ubcf4 \ub4f1 \uc8fc\uc694\ud55c \uc815\ubcf4\ub97c \uae00\ub85c\ubc8c\uc801\uc73c\ub85c \uacb0\ud569\ud558\ub294 \uc194\ub8e8\uc158\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. <a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/assess-brand-risk-from-every-angle\/\">Clarivate Brand Landscape Analyzer<\/a>\ub294 \ubc14\ub85c \uc774\ub7ec\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c IP \uc804\ubb38\uac00\ub294 \uc720\uc0ac\ud55c \ube0c\ub79c\ub4dc \uc774\ub984 \ub610\ub294 \uc0c1\ud45c\ub97c \uac80\uc0c9\ud558\uace0 \uba87 \ubd84 \uc548\uc5d0 \ud558\uae30\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li>\uc0c1\ud45c \ucd9c\uc6d0 \uc815\ubcf4<\/li>\n<li>\uc5b8\uc5b4\uc801 \uc720\uc0ac\uc131<\/li>\n<li>\ud310\ub840\ubc95 \uc608\uce21 \uc810\uc218<\/li>\n<li>\ube0c\ub79c\ub4dc \uc18c\uc720\uc790 \uc815\ubcf4<\/li>\n<li>\ube0c\ub79c\ub4dc\uc640 \uc18c\uc720\uc790\uc758 \uc18c\uc1a1 \uc774\ub825<\/li>\n<li>\uc790\ub3d9\ud654\ub41c \uc0ac\uc6a9 \ud655\uc778<\/li>\n<li>\ube0c\ub79c\ub4dc\uba85\uc774 \uc874\uc7ac\ud558\ub294 \uc9c0\uc5ed<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li><strong>\uc801\uc2dc\uc5d0 <\/strong><strong>\uc815\ud655\ud55c <\/strong><strong>\uacb0\uacfc\ub97c <\/strong><strong>\ubc1b\uc544 <\/strong><strong>\uc2dc\uc7a5 <\/strong><strong>\ucd9c\uc2dc <\/strong><strong>\uc77c\uc815\uc5d0 <\/strong><strong>\ub530\ub77c <\/strong><strong>\ube0c\ub79c\ub4dc <\/strong><strong>\uc774\ub984\uc758 <\/strong><strong>\uc0dd\uc874 <\/strong><strong>\uac00\ub2a5\uc131\uc744 <\/strong><strong>\uacb0\uc815\ud569\ub2c8\ub2e4.<\/strong><\/li>\n<\/ol>\n<p>\uc2dc\uc7a5\uc5d0\ub294 \uc0c1\ucda9\ub420 \uc218 \uc788\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uc0c1\ud45c\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc0c1\ud45c \uc2ec\uc0ac \ubc0f \uac80\uc0c9 \uacb0\uacfc\uc758 \uc591\uc744 \ubd84\ub958\ud558\ub294 \ub370 \uc810\uc810 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. <a href=\"https:\/\/clarivate.com\/ko\/wp-content\/uploads\/sites\/9\/2022\/09\/XBU817777810-Trademark-Ecosystem-Report-KO_v3.0_AW_DIGITAL-PH.pdf\">\uc0c1\ud45c \uc804\ubb38\uac00\uc758 \uacfc\ubc18\uc218 \uc774\uc0c1\uc740 \uc0c1\ud45c \ud074\ub9ac\uc5b4\ub9c1\uc744 \ud560 \ub54c \u00a0\uc218 \ub9ce\uc740 \ub370\uc774\ud130\uac00 \uc788\uc5b4 \ub09c\uc81c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/a> \ub2e4\uc74c\uc758 \ub09c\uc81c\ub85c\ub294 \uc2dc\uac04\uc758 \ubd80\uc871, \uac80\uc0c9\ud504\ub85c\uc138\uc2a4\ub97c \uc790\uc2e0\uc788\uac8c \ud0d0\uc0c9\ud560 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ub3c4\uad6c\uc640 \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub7ec\ub098 \uba38\uc2e0\ub7ec\ub2dd, \uc778\uacf5 \uc9c0\ub2a5(AI)\uc744 \ud3ec\ud568\ud55c \uae30\uc220\uc758 \ubc1c\uc804\uc740 \uac00\uc7a5 \uc911\uc694\ud55c \uacb0\uacfc\ub97c \uc815\ud655\ud788 \ucc3e\uc544\ub0b4\uae30 \uc704\ud574 \ub178\uc774\uc988\ub97c \ud544\ud130\ub9c1\ud558\uace0 \ubd84\ub958\ud568\uc73c\ub85c\uc368 \uc99d\uac00\ud558\ub294 \uc0c1\ud45c\uc758 \uc591\uc744 \uc0c1\uc1c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 IP\uc804\ubb38\uac00\ub4e4\uc740 \ub354 \ub9ce\uc740 \uac80\uc0c9 \uc81c\uc5b4 \uad8c\ud55c\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c, \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\ub97c \uc790\uc2e0 \uc788\uac8c \ud0d0\uc0c9\ud558\uace0, \uc815\ubcf4 \uacfc\ubd80\ud558\ub97c \ubc29\uc9c0\ud558\uace0, \uc815\ud655\uc131\uc744 \uc190\uc0c1\uc2dc\ud0a4\uc9c0 \uc54a\uc73c\uba74\uc11c \uc218\ub3d9\uc73c\ub85c \ud589\ud558\ub294 \uc791\uc5c5\uc744 \uac10\uc18c\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud074\ub798\ub9ac\ubca0\uc774\ud2b8\ub294 \ucd5c\ucca8\ub2e8 \uc778\uacf5\uc9c0\ub2a5 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub0b4 \ubd84\uc11d\uac00\ub4e4\uc758 \uc2ec\uce35 IP \uc804\ubb38 \uc9c0\uc2dd\uc744 \ud559\uc2b5\uc2dc\ud0a4\uace0 \uc801\uc6a9\uc2dc\ud0b4\uc73c\ub85c\uc368 \uacb0\uacfc\uc758 \uc6b0\uc120 \uc21c\uc704\ub97c \uc9c0\ub2a5\uc801\uc73c\ub85c \uc9c0\uc815\ud558\ub294 <a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/assess-brand-risk-from-every-angle\/\">Clarivate Brand Landscape Analyzer<\/a>\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc778\uacf5\uc9c0\ub2a5\uc740 IP \uc804\ubb38\uac00\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \uac80\uc0c9 \uacb0\uacfc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ucc44\uc810 \uba54\ucee4\ub2c8\uc998\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc7a0\uc7ac\uc801\uc778 \uc0c1\ud45c\ub97c \uc2ec\uc0ac\ud558\uac70\ub098 \uac80\uc0c9\ud558\ub294 \ub370 \uba70\uce60\uc774 \uac78\ub9ac\ub294 \ub300\uc2e0 IP \ud300\uc740 \uba87 \uc2dc\uac04 \ub9cc\uc5d0 \uc774\ub97c \uc644\ub8cc\ud558\uace0 \uc2dc\uc7a5 \ucd9c\uc2dc \uc77c\uc815\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc \uc774\ub984 \uc2e4\ud589 \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong> IP <\/strong><strong>\uc804\ubb38\uac00\uac00 <\/strong><strong>\uc81c\uacf5\ud558\ub294 <\/strong><strong>\uac00\uce58\ub97c <\/strong><strong>\ub192\uc774\uba74\uc11c <\/strong><strong>\uc2e4\ud589 <\/strong><strong>\uac00\ub2a5\ud55c <\/strong><strong>\ud1b5\ucc30\ub825\uc744 <\/strong><strong>\uc790\uc2e0 <\/strong><strong>\uc788\uac8c <\/strong><strong>\uc81c\uacf5<\/strong><\/li>\n<\/ol>\n<p>\uc885\uc885 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ud3c9\uac00 \ubc0f \ubcf4\ud638\uc758 \uc911\uc694\uc131\uc740 \uae34\uae09\ud55c \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uacfc \uacbd\uc7c1\uc801\uc778 \ucd08\uc810\uc73c\ub85c \uc778\ud574 \uac00\ub824\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc804\ubb38\uac00\ub4e4\uc774 \ucd5c\uace0 \uacbd\uc601\uc9c4\uc774 \ucc38\uc5ec\ud558\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc5d0 \uc870\uc9c1\uc774 \ub77c\uc774\uc120\uc2a4 \ub610\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubc0f \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c\uc758 \uc774\uc804\uacfc \uac19\uc740 \uc0c1\ud45c \uad00\ub828 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \ucde8\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc2e0\uaddc \ube0c\ub79c\ub4dc\uba85\uc758 \uc801\uc6a9 \uac00\ub2a5\uc131\uc744 \ud3c9\uac00\ud558\ub294 \uac83\uc740 IP \ud300\uc774 \ube0c\ub79c\ub4dc \uc18c\uc720\uc790\uc640 \ub354 \ud070 \uc870\uc9c1\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uac00\uce58\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4. IP \uc804\ubb38\uac00\ub294 \uad11\ubc94\uc704\ud55c \uc5f0\uacb0\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ubc95\ub960 \ubc0f \ube0c\ub79c\ub4dc \uc704\ud5d8 \uc678\uc5d0\ub3c4 \uc0c1\uc5c5\uc801 \uc704\ud5d8\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/assess-brand-risk-from-every-angle\/\">Clarivate Brand Landscape Analyzer<\/a>\uc640 \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 IP \uc804\ubb38\uac00\ub294 \uc790\uc2e0\uc758 \uc5c5\ubb34\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba85\ud655\ud55c \ub370\uc774\ud130 \uc2dc\uac01\ud654\ub85c \uc9c0\uc6d0\ub418\ub294 \uc704\ud5d8 \uc694\uc18c\uc5d0 \ub300\ud55c \ub2e4\ucc28\uc6d0 \ud3c9\uac00\ub294 IP \uc804\ubb38\uac00\uc5d0\uac8c \uc2dc\uc7a5 \ucd9c\uc2dc \uc804\ub7b5\uc744 \uc54c\ub9ac\uace0 \uc870\uc9c1\uc5d0 \ucd94\uac00 \uac00\uce58\ub97c \uc785\uc99d\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/assess-brand-risk-from-every-angle\/\">Clarivate Brand Landscape Analyzer<\/a>\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2dc\uae38 \uc6d0\ud558\uc2dc\uba74 <a href=\"https:\/\/clarivate.com\/ko\/contact-us\/sales-enquiries\/\">\uc774\uacf3<\/a>\uc744 \ub20c\ub7ec \ubb38\uc758\uc8fc\uc2ed\uc2dc\uc624. \ub610\ud55c, <a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/trademark-research-and-protection\/brand-landscape-analyzer-ea-program\/\">\uc81c\ud488 \ud648\ud398\uc774\uc9c0<\/a>\ub97c \ud1b5\ud574 \ub2e4\ub978 \ub0b4\uc6a9\ub4e4\ub3c4 \uc0b4\ud3b4\ubcf4\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VANESSA CLABAU \uae00\ub85c\ubc8c \uac80\uc0c9\ubd80\uc11c \u00a0\uc774\uc0ac \ud074\ub798\ub9ac\ubca0\uc774\ud2b8 &nbsp; &nbsp; \uc0c1\ud45c \uc5f0\uad6c \ubc0f \uc704\ud5d8 \ud3c9\uac00\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ucd9c\uc2dc\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. IP \uc804\ubb38\uac00\ub4e4\uc774 \ube0c\ub79c\ub4dc \ucd9c\uc2dc\uc5d0 \uad00\ud55c \uc8fc\uc694\uc9c8\ubb38\uc5d0 \ube60\ub974\uace0 \uc815\ud655\ud55c \ub300\ub2f5\uc744 \uc81c\uacf5\ud558\uba74, \ube0c\ub79c\ub4dc&#8230;<\/p>\n","protected":false},"author":207,"featured_media":9933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604],"tags":[1710,1713,1716],"class_list":["post-9923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-brand-landscape-analyzer","tag-trademark-data","tag-new-brand-launch","clarivate-industry-corporate","clarivate-industry-legal-services","clarivate-product-ip-intelligence"],"acf":[],"lang":"ko","translations":{"ko":9923},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/9923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/comments?post=9923"}],"version-history":[{"count":0,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/9923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media\/9933"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media?parent=9923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/categories?post=9923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/tags?post=9923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}