{"id":93889,"date":"2019-08-29T18:39:29","date_gmt":"2019-08-29T18:39:29","guid":{"rendered":"https:\/\/www.compumark.com\/?p=43473"},"modified":"2019-08-29T18:39:29","modified_gmt":"2019-08-29T18:39:29","slug":"putting-more-into-our-data-so-you-get-more-out-of-it","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/blog\/putting-more-into-our-data-so-you-get-more-out-of-it\/","title":{"rendered":"Putting more into our data, so you get more out of it"},"content":{"rendered":"

By Robert Reading,
\n<\/em>Director, <\/em>Professional Services & Strategy for CompuMark<\/em><\/p>\n

Ask any celebrated chef the key to a great dish and the response is likely to be this: start with the best ingredients. So it is with trademark research.<\/p>\n

Without reliable source data, it is impossible to deliver research results that trademark professionals can count on to make critical decisions. That\u2019s why CompuMark invests so much time and so many resources on building a content library that is accurate, complete and reliable.<\/p>\n

Expanding data universe<\/strong><\/h2>\n

CompuMark\u2019s content library is vast, rich and constantly expanding. It spans the globe, covering more than 200 jurisdictions, more than 90+ years of records, and contains information on brands of all stripes\u2014from household names to small, local businesses. Maintaining this library is the task of CompuMark\u2019s dedicated quality team, supported by a worldwide network of sources with expertise in their local languages, cultures and trademark nuances.<\/p>\n

The challenge of managing global trademark data has grown dramatically in both scope and complexity in recent years. The rise of online commerce, mobile communications and social media has created an explosion of digital content. This digital universe is projected to reach 44 trillion zettabytes by 2020*.<\/p>\n

We\u2019ve seen this growth reflected in our own proprietary trademark library. In 2018, we added nearly 11 million new trademark records to our database and updated or enhanced more than 40 million. In the years ahead, our database will expand from millions to billions. But we\u2019re ready for the challenge.<\/p>\n

\u00a0<\/strong>Investing in quality content<\/strong><\/h2>\n

CompuMark recognized years ago the implications of this digital content explosion on brands. We have steadily invested in people, tools and processes to stay ahead of the curve.<\/p>\n

Prime among these challenges is helping to ensure trademark record accuracy and consistency across global jurisdictions. Trademark data varies in both quality and availability from one country to another. In some jurisdictions, trademark records are not available in electronic form. There are significant differences in the way data is presented, how much detail is provided with each record, and the time frame for the trademark examination and registration process. These issues are layered on top of the obvious differences in languages, alphabets and character sets.<\/p>\n

In addition, errors in trademark records are not uncommon. In fact, CompuMark has found that, on average, 7% of U.S. Patent and Trademark Office (USPTO) records and 4% of European Union Intellectual Property Office (EUIPO) records have errors that required correction.<\/p>\n

Catching and correcting errors<\/strong><\/h2>\n

To make trademark content useful for our customers, CompuMark performs a range of data quality checks and enhancements to help ensure all records are accurate, complete and consistent.<\/p>\n

CompuMark quality experts review official records prior to entering them in our proprietary database. They look for errors and inconsistencies, including misspellings, missing or partial field entries, date errors, and classification discrepancies. When these are identified, our quality team works with our data partners and directly with trademark offices to correct these issues.<\/p>\n

Consider the following examples of trademark records corrected by CompuMark\u2019s quality team:<\/p>\n

Record Received<\/strong>: \u201cLOC FROST, Dessin Et Slogan\u201d<\/p>\n

Corrected record: <\/strong>\u201cLOCFROST for an undisturbed sleep\u201d<\/p>\n

\u00a0<\/strong>Record Received<\/strong>: \u201cWatermark Design\u201d<\/strong><\/p>\n

Corrected record: \u201c<\/strong>Watermark Building Solutions LTD.\u201d<\/p>\n

\u00a0<\/strong>Record Received<\/strong>: \u201cM\u201d<\/p>\n

Corrected record: <\/strong>\u201cThe mark consists of the letter \u201cM\u201d adjacent to two perpendicular lines.\u201d<\/p>\n

Errors like these can have serious implications for a trademark search or watch. For example, If a relevant mark is misspelled, includes a typographical error, or is misclassified, it could be overlooked when a query is run. By identifying and correcting errors before the records enter our database, we help ensure relevant results are not missed.<\/p>\n

Enhancements that improve results<\/strong><\/h2>\n

To improve the precision and completeness of search and watch results, our data quality team also adds enhancements to records in our proprietary database. Leveraging our deep trademark knowledge and experience, our quality experts add cross-referencing and indexing to further reduce the risk of missing relevant marks. Examples include:<\/p>\n