{"id":6422,"date":"2021-03-31T16:38:41","date_gmt":"2021-03-31T15:38:41","guid":{"rendered":"https:\/\/clarivate.com\/markmonitor\/?p=6422"},"modified":"2021-03-31T16:38:41","modified_gmt":"2021-03-31T15:38:41","slug":"gtlds-under-the-microscope-in-q1-2021-kpmg-back-in-focus-and-a-look-at-past-launches","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/blog\/gtlds-under-the-microscope-in-q1-2021-kpmg-back-in-focus-and-a-look-at-past-launches\/","title":{"rendered":"gTLDs under the microscope in Q1 2021: .kpmg back in focus and a look at past launches"},"content":{"rendered":"

The Q1 2021 New gTLD Quarterly Report<\/em> from our MarkMonitor\u2122 team examines .kpmg usage, new gTLD Alexa.com rankings, recent launch analyses, and potential policy effects on .brand \u2018next round\u2019 applicants. Download to the right of this post.<\/strong><\/p>\n

 <\/p>\n

With the end of March upon us already, we take a fresh look at .kpmg\u00a0and its ongoing .brand usage strategy in our first quarterly report of the year. A review of Alexa.com rankings for .brands and other new gTLDs is included as well as an examination of the factors that have affected registration rates for new gTLD launches from 2019 and 2020.<\/p>\n

Our MarkMonitor\u00a0team\u00a0of experts\u00a0also\u00a0analyzes the\u00a0ICANN\u00a0Final Report\u00a0on the new gTLD Subsequent Procedures Policy Development Process<\/em>\u00a0to see what effects this could have on .brand TLD applicants in the next application round.\u00a0With\u00a0our usual roundup of .brand\u00a0activity and the upcoming schedule of industry meetings for 2021,\u00a0this\u00a0quarterly\u00a0report is required reading to stay abreast of new gTLD industry developments.<\/p>\n

 <\/p>\n

.kpmg .brand usage and Alexa.com rankings in the news<\/strong><\/p>\n

We last reviewed KPMG\u2019s use of .kpmg in our Q3 2019 version of our New gTLD Quarterly Report<\/a>. In this report we revisit KPMG\u2019s subsequent .kpmg usage, and look at Alexa.com rankings of websites built on new gTLDs and .brands. Can you guess where home.kpmg ranks on the Alexa.com global top 10,000 websites list?<\/p>\n

 <\/p>\n

What\u2019s the \u2018x factor?\u2019 2019 and 2020 launches in review<\/strong><\/p>\n

While launches of new gTLDs are expected to occur throughout 2021, we review launches from the past two years to identify factors that might contribute to the likelihood of these \u201cto be launched\u201d TLDs having large numbers of registrations. Read the report to see our findings on everything from .dev to .hair.<\/p>\n

 <\/p>\n

Four key takeaways for brand owners from the ICANN Final Report on the new gTLD Subsequent Procedures Policy Development Process<\/em><\/strong><\/p>\n

At the start of this year, ICANN\u2019s Generic Names Supporting Organization (GNSO) Council unanimously approved<\/a> the Final Report on the new gTLD Subsequent Procedures Policy Development Process<\/em><\/a>. The result of a five-year project, the Final Report<\/em> delivers policy recommendations and implementation guidance to the ICANN Board with the aim of improving the .Brand application process.<\/p>\n

Totaling 378 pages, the Final Report <\/em>contains 41 topics spanning from registrant protections to dispute resolution to registrar support. To help you understand what the Final Report<\/em> means for brand owners, we identified four key takeaways that prospective .brand applicants need to know:<\/p>\n

    \n
  1. Relaxed requirements may make managing .brand TLDs less burdensome<\/li>\n
  2. Applicants may have more flexibility to update their application after submission<\/li>\n
  3. Increased application transparency may benefit both the community and applicants<\/li>\n
  4. Improved efficiencies offer hope for a streamlined application process<\/li>\n<\/ol>\n

     <\/p>\n

    .brand TLD news, industry meetings and next steps<\/strong><\/p>\n

    Read the new report (available via the form at right) to see more information about .brand registration trends as well as calendar of domain industry events in 2021. As registrar for many of the most visited domain names on the internet, we will continue to monitor developments in the gTLD and .Brand namespace and shares this information with our clients.<\/p>\n

     <\/p>\n

    To see how this information can assist you in making domain portfolio management decisions, please reach out to your Client Services Manager or contact us <\/strong>here<\/strong><\/a> to see what our MarkMonitor domain management solutions can do for you in 2021.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    The Q1 2021 New gTLD Quarterly Report from our MarkMonitor\u2122 team examines .kpmg usage, new gTLD Alexa.com rankings, recent launch analyses, and potential policy effects on .brand \u2018next round\u2019 applicants….<\/p>\n","protected":false},"author":2,"featured_media":75464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[982,168,262,402,224,172,986],"class_list":["post-6422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-dns","tag-domain-management","tag-domains","tag-gtld","tag-intellectual-property","tag-markmonitor","tag-top-level-domain"],"acf":[],"lang":"en","translations":{"en":6422},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/6422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/comments?post=6422"}],"version-history":[{"count":0,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/6422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media\/75464"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media?parent=6422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/categories?post=6422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/tags?post=6422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}